Product Placement In Movies

Silent Money Makers How has product placement came to be such an important factor on television and in the movies today? Why is it that when we are watching a movie, we see all of these random products we’re familiar with? Product placement began in the nineteenth century. It has been used more and more ever since. Product placement is quite frequently used in just about every movie that has came out and every TV show that has aired in the 21st century. “Increasingly, product placement in the multibillion dollar movie industry has become an important advertising medium” (Arens, Weigold 544). Over two-thirds of advertisers use product placement. It is very common that we, the people who are watching, notice these products being shown, and many
“Cigarettes and other tobacco products, along with medicines that are available only on prescription, can't be product placed in any programmes. Alcoholic drinks, gambling products, all other types of medicines, food and drink that is high in fat, salt, or sugar and baby milk can't be product placed in UK programmes. Also, products that can't be advertised (such as guns and other weapons) can't be product placed in UK programmes either” (Kandhadai, Saxena 231). This has been a big controversy. Many tobacco companies and manufacturers have had to withdraw all of their product placements in films, TV programs, and computers games. It was a great idea to get rid of all the products that could be shown on TV. No parent wants their thirteen year old watching a show where cigarettes and tobacco are constantly being shown, and then they know what brands are out there to possibly experiment with because it’s “the cool thing to do”. Believe it or not, kids remember those types of things and if they’re being peer pressured by another kid, they might just try it because their favorite character on TV was doing it. It’s definitely had a more positive impact since those types of products have been prohibited from being used as product
Product placement promotes the product through an advertising technique on TV shows, in movies, and on the internet. Customers see the product and usually make a connection with the product. It’s very common that customers see the product, look more into the product, and want to buy it because they saw how beneficial it was for the person using it on TV or in a commercial. Although many consumers are aware of when they are in a selling environment, product placement improves our connection with a product and the experience it can bring. Product placement is a wonderful way to interest customers without asking if they want to buy it. This advertising technique will continue to be used more and more often in the advertising world