Preview

Principles of Marketing-CASIO Watches Introduction & References

Satisfactory Essays
Open Document
Open Document
595 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Principles of Marketing-CASIO Watches Introduction & References
Introduction
Nowadays, Casio is most commonly known for durable, large sized watches. Casio timepieces provide an accurate time information anywhere, all the time. They boast rich and up-to-date functionality that provides users with a variety of useful data and features, not just the time. Casio aims to provide watches that allow people to expand their horizons and enjoy life more.
Casio produces their products which is watches, and the current target consumer are adults. Literally, the new target consumer we choose to focus on are teenagers which has the higher chance on purchasing the products.
The current target consumer which are adults, were not attracted to the advertisement because the designs on the advertisement is more trendy and refreshing which is more attracted by the teenagers.
The new target consumer which is teenagers would get attracted to the advertisement and the products, Casio’s G Shock, Baby G, and Sheen. G Shock is specially designed for guys while Baby G and Sheen are designed for ladies.
References
1) Casio. 2013. Only CASIO. [ONLINE] Available at: http://world.casio.com/corporate/onlycasio/. [Accessed 27 September 13].
2) -. (-). BabyG. Available: http://www.google.com/search?biw=360&bih=301&tbm=isch&sa=1&ei=4RtHUoWCGIjIrQfLmYCIDQ&q=baby+g&oq=baby+g&gs_l=mobile-gws-serp.3..0l5.9367.14468.0.14601.28.13.0.2.2.1.355.1729.3j5j2j1.11.0....0...1c.1.2. Last accessed 29th Sept 2013.
3) -. (-). BabyG. Available: https://www.google.com/search?biw=360&bih=301&tbm=isch&sa=1&ei=4RtHUoWCGIjIrQfLmYCIDQ&q=baby+g&oq=baby+g&gs_l=mobile-gws-serp.3..0l5.9367.14468.0.14601.28.13.0.2.2.1.355.1729.3j5j2j1.11.0....0...1c.1.. Last accessed 29th Sept 2013.
4) -. (-). BabyG. Available: http://www.google.com/search?biw=360&bih=301&tbm=isch&sa=1&ei=4RtHUoWCGIjIrQfLmYCIDQ&q=baby+g&oq=baby+g&gs_l=mobile-gws-serp.3..0l5.9367.14468.0.14601.28.13.0.2.2.1.355.1729.3j5j2j1.11.0....0...1c.1.2. Last accessed 30th Sept 2013.
5) . (2013). Casio Logo. Available:


References: 1) Casio. 2013. Only CASIO. [ONLINE] Available at: http://world.casio.com/corporate/onlycasio/. [Accessed 27 September 13]. 10) -. (2013). Sheen-Products-BaselWorld 2013. Available: http://world.casio.com/basel/product/sheen/. Last accessed 29th Sept 2013.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Diver Watch Research Paper
    • 472 Words
    • 2 Pages

    Diver Watch Research Paper

    When we think about Casio watches, most of us certainly picture those useful, efficient, multi-functional yet economical watches. Casio is normally not recognized as a manufacture of luxury or special utility watches and surely not for the diving watches. But there are some…

    • 472 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    PSY 322 Week 1: Marketing Research And Promotional Message
    • 724 Words
    • 3 Pages

    PSY 322 Week 1: Marketing Research And Promotional Message

    Often times the type of messages transmitted trough marketing efforts have the intended target of a certain group. As those groups are captivated and drawn into the advertising, they are identified and singled in as the intended segment. Because these segments are the product of rigorous research and analysis of marketing specialist, the attitudes, perceptions, and needs are the key to creating promotional messages. In this paper I will analyze the different types of facets that are important to market individual groups identified by their age. The group I will focus on would be teenagers and how marketing specialist utilize the collected information…

    • 724 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Using Perceptual Maps in Marketing Simulation
    • 772 Words
    • 4 Pages

    Using Perceptual Maps in Marketing Simulation

    At times in is not always necessary that the product fit the exact desires of the audiences that was targeted, but rather consumers perceives that it does. To be successful in this tactic the correct amount of advertising and putting out the right message are both…

    • 772 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Power Ranger Ethos Pathos Logos
    • 542 Words
    • 3 Pages

    Power Ranger Ethos Pathos Logos

    A good advertisement must consist of the mode known as logos, ethos, and pathos. The best advertisement will consist all three knowing that it will align with the human emotional and logical mode of thinking in order to fully persuade what the creator want the receiver to act upon. The millennial generation have the highest level of trust in advertisement (Nielsen). Majority of the content created by marketer is directed toward children. Kids represent a huge demographics as they have their own purchasing power and ties huge influences to their parent’s buying power and are the adult consumer of the future.…

    • 542 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Bling H20 Case Study
    • 912 Words
    • 4 Pages

    Bling H20 Case Study

    The ideal target market for Bling H20 would be those who fall into the age bracket of 16 to 36 years of age, more specifically these consumers would have a medium to high level of disposable income as this target market would be purchasing this product due to the fact that the issue of money is not of a big concern, in saying that, this may not always be the case as people within this age bracket may earn far less money but may buy Bling H20 for the novelty of the product or even as a one of purchase which can be used for decorative purposes.…

    • 912 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Research Graphic OrganizerWrite your thesis statement
    • 192 Words
    • 1 Page

    Research Graphic OrganizerWrite your thesis statement

    Yes advertisements are aimed at teenagers because they just run back and ask their parents for what they're advertising & yes this is ethical because I would do the same thing.…

    • 192 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    2.08 Creating a Body
    • 423 Words
    • 2 Pages

    2.08 Creating a Body

    When it comes to funny advertisements and teens I think that that is when advertisements are most effective unless the advertisement is…

    • 423 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    2
    • 294 Words
    • 1 Page

    2

    My Response: I think advertisements aimed at teenagers are effective. Most of today’s social media is filled with teens. Many of the teen population today also have jobs of their own which enable them to purchase something they like when they see it and if they want it more than likely they will get it if they’re able to themselves. Also, if a teen sees something on an advertisement and they get it then there’s a chance than another teen may see them with and want it. It could create a chain reaction. Most advertisements for technology that are aimed towards teenagers. The ads want to advertise something that would be advanced for teens.…

    • 294 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Body Image
    • 866 Words
    • 4 Pages

    Body Image

    This assignment the writer had to pick a commercial or advertisement that appealed to adolescents. The commercial that was chosen was a Calvin Kline Jeans commercial.…

    • 866 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Persuasive Advertisement Analysis
    • 912 Words
    • 4 Pages

    Persuasive Advertisement Analysis

    Advertisements are meant to bring awareness to people, incite reactions and in many cases make us feel like we need something so that we will want it enough to buy it. They are used for a variety of things are seen on billboards and television, in magazines and newspapers, storefronts, the radio, etc. so they are a big part of our daily lives whether we notice them or not. The claim or evidence behind the advertisement is sometimes misplaced and represent the wrong things to our youth. In doing so images are represent the norm and cause children and young adults to feel as if they have to appear the way they see people in the advertisements.…

    • 912 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    The Graphic Organizer
    • 1273 Words
    • 6 Pages

    The Graphic Organizer

    All the advertisements that are aimed at teenagers, especially clothing, are very effective. Teens are frequently the target of advertising because they have a lot of money to spend since they don’t have bills to pay and are always craving the newest “luxury” items. The advertisements nowadays are not ethical at all and the reason why is because companies are not trying to advertise their products to show people the availability of their product, they are basically trying to make teens believe that they need the current technology and new…

    • 1273 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Nike+ sports watch Marketing research
    • 1047 Words
    • 5 Pages

    Nike+ sports watch Marketing research

    By, Gavin Rebeiro Advertising layout and copyright 1 Project 1: Creative Strategy F uture Shop is Canada's largest consumer electronics retailer. It operated 139 stores across all of Canada's provinces in January 2013. Founded in 1982 by Iranian entrepreneur Hassan Khosrowshahi, who left Iran to settle in Vancouver, British Columbia, to start a retail business. Future Shop became the largest retailer of computers and consumer electronics in Canada and was operating 38 stores across the country and parts of the United States.…

    • 1047 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    2.09 writing and effective concusion
    • 1683 Words
    • 7 Pages

    2.09 writing and effective concusion

    Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.…

    • 1683 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Swiss Army Marketing
    • 569 Words
    • 3 Pages

    Swiss Army Marketing

    Swiss Army has leveraged its equity of high brand awareness (92%) with the consumer to extend its brand to beyond the pocket knife product. In 1989 Swiss Army launched its Swiss Army watch. This brand extension was very successful and Swiss Army watches have the no. 2 position for watches $500 and under. With the success of the watch, in the 1990s Swiss Army moved to further extend its brand into the areas of travel gear, apparel and accessories. These brand extensions have also proved profitable for Swiss Army. An extension of the brand has broadened the range of customers and raised the level of consciousness for the brand. Swiss Army is now looking at providing the customer with an in-store experience. The company has a strong relationship with retail vendors especially focusing on displays, methodology for selling the brand and working with the associates. Swiss Army is now extending the customer experience by creating the Swiss Army store, which carries the range of its product line, it is primarily focused on the young and curious consumers, therefore attracting another generation of Swiss Army consumers.…

    • 569 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    the swot of G SHOCK
    • 280 Words
    • 1 Page

    the swot of G SHOCK

    Weak, the design of the watches more often than not is visually too simple; it is hard to have a breakthrough, consumer feel boring of the watch appearance and they have other choice, Casio faces is that they are not as large as their competitors. This means that they do not have the same economy of scale benefits that Sony or Toshiba may possess.…

    • 280 Words
    • 1 Page
    Satisfactory Essays
    Read More

Related Topics