Nike+ sports watch Marketing research
By, Gavin Rebeiro Advertising layout and copyright 1 Project 1: Creative Strategy
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uture Shop is Canada's largest consumer electronics retailer. It operated 139 stores across all of Canada's provinces in January 2013. Founded in 1982 by Iranian entrepreneur Hassan Khosrowshahi, who left Iran to settle in Vancouver, British Columbia, to start a retail business. Future Shop became the largest retailer of computers and consumer electronics in Canada and was operating 38 stores across the country and parts of the United States.
Classes of employees
Future Shop employees are separated into several classes. The commission-‐compensated sales force consists of "Product Experts" who provide advice about product and warranty coverage. Non-‐commissioned salespeople (such as those in the Entertainment department) are referred to as "Sales Associates". Customer service representatives dealing with returns, exchanges, and customer inquiries are referred to as "Customer Service Specialists".
Future Shop created a program known as the Future Generation Tech Lab Grant program. This program grants Canadian schools with technology that is
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uture Shop is Canada's largest consumer electronics retailer. It operated 139 stores across all of Canada's provinces in January 2013. Founded in 1982 by Iranian entrepreneur Hassan Khosrowshahi, who left Iran to settle in Vancouver, British Columbia, to start a retail business. Future Shop became the largest retailer of computers and consumer electronics in Canada and was operating 38 stores across the country and parts of the United States.
Classes of employees
Future Shop employees are separated into several classes. The commission-‐compensated sales force consists of "Product Experts" who provide advice about product and warranty coverage. Non-‐commissioned salespeople (such as those in the Entertainment department) are referred to as "Sales Associates". Customer service representatives dealing with returns, exchanges, and customer inquiries are referred to as "Customer Service Specialists".
Future Shop created a program known as the Future Generation Tech Lab Grant program. This program grants Canadian schools with technology that is