2.09 writing and effective concusion
Research Graphic Organizer: Part 1
Topic: Technology
Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical?
My Response:
Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.
Teens will listen to other teens in ads. http://www.utalkmarketing.com/pages/article.aspx?articleid=14465&title=teens-will-listen-to-other-teens-in-ads
Central Idea: The most effective ads show teens using and enjoying a product. The least effective were those that caused an emotional response. A teen’s acceptance of ads varies according to the media platform. The medium with the lowest teen ad acceptance was texting. The “Teen Advertising Study”, compiled with the help of the University of Massachusetts, showed that teens were more susceptible to online ads if they could relate to it and if they found it funny.
Advertising to Teens http://suite101.com/a/advertising-to-teens-a14289 Central Idea: Marketers love teens because they easily spend money on “luxury” items such as clothing, electronics, and music. They mostly make their purchase decisions independently, have significant influence on family purchases, and companies know that once they have “branded” a child, they are likely to be customers for life. They reach kids by advertising in magazines, movies, TV shows, and on the internet. Companies get info about kids spending habits from internet “quizzes” and “surveys”. Marketers know how to capitalize on important teen issues and anxieties, like body image, peer acceptance, coolness, and need for power.
Topic: Technology
Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical?
My Response:
Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.
Teens will listen to other teens in ads. http://www.utalkmarketing.com/pages/article.aspx?articleid=14465&title=teens-will-listen-to-other-teens-in-ads
Central Idea: The most effective ads show teens using and enjoying a product. The least effective were those that caused an emotional response. A teen’s acceptance of ads varies according to the media platform. The medium with the lowest teen ad acceptance was texting. The “Teen Advertising Study”, compiled with the help of the University of Massachusetts, showed that teens were more susceptible to online ads if they could relate to it and if they found it funny.
Advertising to Teens http://suite101.com/a/advertising-to-teens-a14289 Central Idea: Marketers love teens because they easily spend money on “luxury” items such as clothing, electronics, and music. They mostly make their purchase decisions independently, have significant influence on family purchases, and companies know that once they have “branded” a child, they are likely to be customers for life. They reach kids by advertising in magazines, movies, TV shows, and on the internet. Companies get info about kids spending habits from internet “quizzes” and “surveys”. Marketers know how to capitalize on important teen issues and anxieties, like body image, peer acceptance, coolness, and need for power.
Cited: . N.p.. Web. 20 Dec 2013. . Victor C. Strasburge, . n. page. . GamesNewsOfficial, . N.p.. Web. 20 Dec 2013. . PIXEL PLANET, . N.p.. Web. 20 Dec 2013. .