Analysis Of The Article 'Children As Consumers: Advertising And Marketing'

In the article “Children as Consumers: Advertising and Marketing” author Sandra L. Calvert talks about how and why companies use specific marketing and advertising skills to promote sales and consumption to the youth. The youth range from 2 year old to late teenagers, and Calvert explains that companies specifically advertise to this age group because they are known to consume a lot and have big influences on how their parents spend money. Companies have very efficient marketing and advertising techniques that heavily impact the youth. According to Calvert, some of their marketing techniques in ads are; Repetition, Branded characters, Celebrity endorsements, Product Placement, etc. There are more example of marketing techniques and all are