Annotated Bibliography
Jessica Wilson
Morgan Tucker
ENG 1113
October 25, 2013
Annotated Bibliography for Marketing Manager
Bureau of Labor Statistics, U.S. Department of Labor. “Advertising, Promotions, and Marketing Managers.” Occupational Outlook Handbook, 2012-13 Edition. Web. 19 Oct. 2013.
This 10-page article includes tables, graphs of wages and job outlook, photos of marketing managers, and choices of work environments. It also includes contacts for more information. The article defines what an advertising, promotion, and marketing manager is and lists job duties. It discusses education and work experience needed to obtain a position in this field. It also discussed work environments. The article is written on a high school reading level. It is informative so all readers can understand and use it to make informed decisions. The intended audience is one researching to pursue a career in or compare with other career options. This article gives all information needed when looking to become an advertising, promotion, or marketing manager and includes resources for more information. Positive aspects of the article are the income per year and 10-year job outlook are included.
Dolliver, Mark. “Teens May Not Respond to Online Advertising.” How Does Advertising Impact Teen Behavior? Ed. Roman Espejo. 2012. Gale Opposing Viewpoints in Context. Web. 20 Oct. 2013.
This 6-page article includes a list of books and periodicals for further reading. This article discusses the frustration teens feel toward overeager marketers trying to reach teens through the Internet. It discusses how the age group sees the marketing as interfering with their social networking. It also discusses how online gamers are judgmental of ad relevance. It is informatively written on a college level. The article is intended for marketers trying to reach teens via social media. The article can affect a reader’s thinking with survey information of teen disapproval of advertising in
Morgan Tucker
ENG 1113
October 25, 2013
Annotated Bibliography for Marketing Manager
Bureau of Labor Statistics, U.S. Department of Labor. “Advertising, Promotions, and Marketing Managers.” Occupational Outlook Handbook, 2012-13 Edition. Web. 19 Oct. 2013.
This 10-page article includes tables, graphs of wages and job outlook, photos of marketing managers, and choices of work environments. It also includes contacts for more information. The article defines what an advertising, promotion, and marketing manager is and lists job duties. It discusses education and work experience needed to obtain a position in this field. It also discussed work environments. The article is written on a high school reading level. It is informative so all readers can understand and use it to make informed decisions. The intended audience is one researching to pursue a career in or compare with other career options. This article gives all information needed when looking to become an advertising, promotion, or marketing manager and includes resources for more information. Positive aspects of the article are the income per year and 10-year job outlook are included.
Dolliver, Mark. “Teens May Not Respond to Online Advertising.” How Does Advertising Impact Teen Behavior? Ed. Roman Espejo. 2012. Gale Opposing Viewpoints in Context. Web. 20 Oct. 2013.
This 6-page article includes a list of books and periodicals for further reading. This article discusses the frustration teens feel toward overeager marketers trying to reach teens through the Internet. It discusses how the age group sees the marketing as interfering with their social networking. It also discusses how online gamers are judgmental of ad relevance. It is informatively written on a college level. The article is intended for marketers trying to reach teens via social media. The article can affect a reader’s thinking with survey information of teen disapproval of advertising in