organised market functions as per the rules, regulations and procedures which are led down by the government.
The stock exchange, the regulated market, produce exchange and bullion market, are examples of organised market. UNORGANIZED MARKET-
everything is everywhere and nothing has a place! Also.
Don’t have proper selling technique
This research revolves around groups of enthusiastic and highly committed consumers, who mostly prefer to go for their local market rather then mall. Some year ago India had not enough facilities for organized market then people used to prefer local market. “As Like most of Indian people likes Pani Puri rather than pizza “ -
PROBLEM- Now a days when India adopted FDI kind of facilities, and also there is lots of brands, from which people are very satisfied and they also going mall, people shops there but more over all of this people prefer to go and shops from local market rather than mall.
OBJECTIVE- Purpose: preference of consumer or customer between organised and unorganised market.
The acceptance of market depicts the willingness to pay
The prefer area for shopping to fulfil the desire and need at the same time
METODOLOGY- The research conducted in one street market and other one shopping mall located in Bhopal city. There are approx 200 locale shops in selected street market .The respondents chosen in this research are those who frequently visit the selected street market as well as mall. Data will be collected administering semi- structured questionnaire to 50 customers selected following a snowballing sampling technique who visited both unorganized market as well as organized market in an asymmetric manner. SCOPE-
Switching preference in market may give rise to new idea
LIMITATION OF STUDY-
Impact of study
Preference of market by consumer