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persuassive skills
Influencing and Persuasion skills
MTD Training

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MTD Training

Influencing and Persuation Skills

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2

Influencing and Persuation Skills
© 2010 MTD Training & Ventus Publishing ApS
ISBN 978-87-7681-688-9

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3

Influencing and Persuation Skills

CHAPTER

Contents

Preface

6

1.
1.1
1.2
1.3

Introduction
Influence and Persuasion Are Forms of Communication
Manipulation vs. Influence and Persuasion
Establishing Rapport as a Means to Influence and Persuasion

8
8
9
9

2.
2.1
2.2

Review of Communication Basics
Introduction
The Communication Process

11
11
11

3.
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10

Using Another’s Communication Preferences to Influence and Persuade
Introduction
Types of Input
Filters
The Internal Map, Internal State, and Behavior or Response
Verbal Clues
Visual Representation System
Auditory Representational System
Kinaesthetic Representational System
Auditory Digital Representational System
Eye Movements as an Indication

17
17
19
20
21
22
24
25
26
26
27

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