Knowing Your Audience and Communication

Topics: Rescue, Communication, Chile Pages: 4 (1128 words) Published: December 16, 2013
Knowing Your Audience Paper and Communication Release
For communication to be effective a message must always be designed with the audience in mind. To prepare for an effective verbal or visual presentation or speech the communicator must first analyze the audiences’ demographics and psychographics (Cheesebro, O'Connor, & Rios, 2010). Good communication skills involve providing the listeners’ with plenty of details to ensure the audiences’ understanding of the message, which are referred to as “supporting material” (Cheesebro, O'Connor, & Rios, 2010). Other considerations before and after a message is delivered to ensure that it is received as intended would involve appropriately formulating the central idea and considering how or where the message will be best viewed or heard, and feedback (Cheesebro, O'Connor, & Rios, 2010). Deciding the appropriate channel of communication to use for the intended audience is as important in the communication process, which all depends on the type of dilemma or situation that currently exists or occurs. Another deciding factor in this communication process is the amount of people a sender is attempting to reach at one time, like during the “Chilean Copper Mine Collapse” (University of Phoenix, 2011). The main objective is to create an “audience-centered speech” and captivate the audiences’ attention (Cheesebro, O'Connor, & Rios, 2010). Collapsed Chilean Copper Mine

According to the CNN (2011) website on August 5, 2010 the main ramp into the San José mine in the Atacama northern region of Chile collapsed leaving 33 miners 2,300 feet underground. A rescue mission costing 20 million dollars headed by Miguel Fortt successfully extracted all of the 33 miners alive from the “bowels of the Earth” after spending 69 days underground (Penhaul, 2011). Florencio Avalos was the first miner to be rescued on October 13, 2010. Twenty two in a half hours after the rescue operation began shift foreman Luis Urzua, 54, was the last of the 33...

References: Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the workplace. Upper Saddle River, NJ: Prentice Hall.
CNN. (2011). CNN World. Retrieved from
Penhaul, K. (2011). CNN World. CNN. Retrieved from
University of Phoenix. (2011). Syllabus. Retrieved from University of Phoenix, BCOM275 website.
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