lecturer louis ng| email louis@consul.com.sg
Welcome. This could be your most stress-less unit.
Lesson 1: Overview
1) Introduction • Why study professional communication? • What will be covered in the unit? 2) How to succeed in this unit? • Assessments, expectations and schedule 3) Topic 1 lecture
• Models of communication theory • Interpretation, perception and audience analysis
4) Topic 1 workshop • Advertisements critique
• The Survivors Decide
Introducing professional communication and louis ng
How do we communicate?
professional communication week one: communication theory & professional practice …show more content…
professional communication week one: communication theory & professional practice
What will we learn in professional communication?
Unit is divided into 3 sections: 1) Communicating with persuasion and presence Foregrounded is the principle that strong communication requires clear, persuasive and organised thinking. Students develop skills in persuasion and argumentation.
2) Structuring oral communication Analyse oral communication, in the process learning to master the principles of public speaking, interpersonal communication and interviewing.
3) Structuring written communication Develop the capacity to write strong and apposite reports and hone their editing skills. Also learn to manage the publishing and coordinating aspects of professional communication projects. professional communication week one: communication theory & professional practice
What will we learn in professional communication?
Section 1: Communicating with persuasion and presence Week 1: Communication theory and professional practice Week 2: Decision-making strategies Week 3: Persuasion and rhetoric Week 4: Clear thinking, logic and argumentation
professional communication week one: communication theory & professional …show more content…
Interactive Process Model
How will you explain this model? How is it different from the linear process model?
Incorporates the concept of feedback. Senders and receivers possess their own respective and overlapping fields of experience. Overlap indicates a degree of shared understanding/knowledge for communication to occur. Shows that the individuals have their own space or field of experience (or background - eg gender, age, culture, education) that accounts for their unique views or how they understand information. professional communication week one: communication theory & professional practice
Interactive Process Model
This model expands on the concept of noise. What do you think is psychological noise?
What is semantic noise?
professional communication week one: communication theory & professional practice
Models of Communication
Transactional process model
Context Situational, socio-cultural, temporal, historical Other dimensional Interpersonal, organisational, public
Noise
Physical, age, culture, gender, education, religion, mood, memory, attitude, technology
A’s field of experience B’s field of