perpetual map

Topics: Mind, United Arab Emirates, Marketing Pages: 2 (420 words) Published: February 17, 2014

We are Finance students at King Fahad University of Petroleum and Minerals and we are studying Marketing course, we conducted this survey about the consumer perception regarding different brands of clothing Shops.

In order to conduct my survey we have visited three Malls. Which are Dubai mall, Emirate mall and Marina mall, all of them are in DUBAI. We chose the malls because it is contain the clothing shops, which we use it in our survey. First we asked 12 people about the attribute that they think of when they determine what clothing Shop to go to. Also, we requested them to give me some brands of clothing shops when they think about it. The interviews took between 5 and 10 minutes depend in the mood of costumers. Moreover, we asked 31 persons some questions contain two main questions to evaluate each clothing shop based on price and quality.

The perceptual map presented below shows that people thinks that D&G and Gucci is considered a high price shop but also with very good quality. However, Lacoste and Ralph Loran are considered relatively cheaper than D&G but also with high level of quality. On the other hand Zara was considered a low price shop with very good and high level of quality, while the American Eagle considered as average or low price with average quality. Finally, poll and bear with low price and low quality. Usually, low cost clothing shops come with low quality. Conclusion:

To conclude that, we conducted a survey to know how people thinks about clothing shops and to find out what are the most important factors that affects their decisions about a this shops. Then, we asked people to list a coffee shop set of consideration. We found that the most important factors in choosing a clothing shops is quality and price. Based on those factors We conducted a survey to know people perception about some clothing shops in the market with a different level. Then We prepared a...
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