Pacific Rim Telecom Business Plan

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Topics: Australia
Pacific Rim Telecom
Business Plan

FISCAL YEAR 2009

Table of Contents

Executive Summary 3
Industry Environment/Overview of the Trade Show Industry 4
Cultural, Political and Economic Environments 5
Managing Income from the Event 11
Human Resources 12
Marketing 14 Exhibiting Audience (who will exhibit) Attending Audience (who will attend)
Competitor analysis 15
Operations 16
Management Responsibilities 16
Financial Resource Requirements 17 Appendices:
Australia Quick facts 17
Australia 's political environment legal and issues 20
Money Laudering Information 23
Syndey Convention and Exhibition Centre (Facility) 25
Pro-forma Cash Flow 25
Sources and Document Citations 28 Additional Information (sent via email):
Prospective Exhibitors
Competitive Events
Sydney Exhibition and Conference Centre Specifications
Activity Schedule

Executive Summary
Business Opportunity
ITU TELECOM is a 30-year old event for the telecommunications industry, produced by the International Telecommunication Union, a trade association based in Geneva, Switzerland with membership that includes 191 Member States and more than 700 Sector Members and Associates. ITU is the leading United Nations agency for information and communication technologies. As the global focal point for governments and the private sector, ITU 's role in helping the world communicate spans 3 core sectors: radiocommunication, standardization and development. ITU also organizes TELECOM events and was the lead organizing agency of the World Summit on the Information Society. Geneva Telecom takes place every four years; our show will be held in the middle of that cycle, i.e. every four years but alternating with the other event. So if Geneva Telecom takes place in 2008, 2012 and 2016, our event would take place in 2010, 2014 and 2018. Four years is too long between events given the speed at which telecommunications is evolving today. Thus, we



Citations:  Terpstra, V. "International Marketing", 4th Ed. The Dryden Press, 1987.

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