TSMG 5340 - Telecommunications Public Policy and Business Management Thursday 6:00PM –9:30PM
Forsyth Building Rm 237
Fall 2014 9/4th –12/11th
Instructor Dick Lush Email -firstname.lastname@example.org or email@example.com , phone -508-695-6034
If Class is cancelled – see announcement
Course Material Course Pack at Harvard Business Publishing- https://cb.hbsp.harvard.edu/cbmp/access/2808663 See detailed instructions under Course Material TAB. There are 22 cases and readings, Reading assignments and slides on Blackboard.
This course provides an overview of the telecommunications industry with focus on areas such as overview of the industry, technologies, policy, regulatory, finance, marketing, trends, distribution, business models, M&A, and the telecommunication’s environment.
●To develop an understanding of the telecommunications industry and how its major components have an impact and interact with each other. ●To develop an understanding of why there are different business models, strategies, accounting methods, marketing and channels of distribution.
●Learn and apply methodologies from “case studies” relative to the
telecommunication industry. Deliverables
Individual case studies papers
Group case studies presentations
Hourly Tests (4)
Individual Cases (4)
Syllabus (syllabus, slides, reading material, assignments will be posted on Blackboard per session), Lecture -6:00-7:45,Break -7:45-8:15, Lecture 8:15-9:30PM )
Topic & Assignment
Course Introduction/Syllabus, Telecom structure, Products, Why regulations, Market sizes, Form teams, Assignment -Read: The US Telecommunications Industry (A) & (B), China’s Telecommunications Industry- due 9/11
11 Industry Background US (A&B), China and Europe, Updates for USA, Assignment - Case #1 –Strategic Crossroads at Matav, Due 9/18, Read Post WTO regulation of China’s Telecommunications-due 9/18
Review, Discussion - Post WTO, US differences versus China, Key players, Case #1 discussion - Matav, Summary so far, Assignment – Case #2-Huawei:Cisco’s Chinese Challenger, Due 10/2 Read-Twitter due 9/25
Review, Quiz #1, Accounting, Finance, Discussion – Twitter, Assignment – TBD Oct.
Review, review Quiz#1, Marketing strategies, Technologies, Product & Service Considerations, Mergers and Acquisitions, Case #2 discussion – Huawei: Cisco’s Chinese Challenger
Review, Services, Overview FCC, SLA, Operations Group #1 Presentation-Apple, Read- Telenor - due 10/16, Assignment, -Case #3-Facebook:, Due 10/23
Review, Moore’s Law, Group #2 Presentation-Nokia …, Improving Market Position, Discussion – Telenor, Summary so far Assignment – Case #4 – Canada Telecommunications: Industry regulation and policy – due 11/20
Review, Quiz #2, Business Strategies, Case #3 discussion - Facebook, Business Models
Review, Review Quiz#2, Policy, Segmentation, Recruiting, Group #3 Presentation-Google, Business Plans, Read –Regulating Broadband for discussion on/due- 11/6
Review, Group 4 Presentation HTC, Regulatory Status, Manufacturing overview, Customer Satisfaction, Discussion - Regulating Broadband Read –Transforming Verizon for discussion on/due 11/20
Quiz #3 Review, International Marketing, Supply Chain, Group #4 Presentation-RIM, Company Organization
Review, Review Quiz #3, Discussion –Regulating Broadband, Case #4 - Canada Telecommunications, Distribution strategies, Moon Walk
No Class- Thanksgiving
Jeopardy Game, Review, Distribution strategies, future/trends, Managing Products/Services Group #5 Presentation-HTC:
Quiz #4 Review, Recap, Closing remarks
The Case Studies Guidelines (Individuals and...
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