Factors Affecting Online Shopping Behavior of IIUM Students
Muhammad Bin Qasim
Bachelors Of Information Technology
Kulliyah Of ICT
International Islamic University
English for Academic Writing
LE 4000 Section 47
Tutor : Madam Mona Mazlinda Bt Mokhtar
13th December 2013
The motivation behind this study is to dissect components influencing on online shopping conduct of IIUM students that could be a stand out amongst the most significant issues of e-trade and marketing field. However, there is extremely restricted information about online conduct of IIUM students in light of the fact that it is a confused socio-technical phenomenon and includes an excess of elements. One of the objectives of this study is cover the deficiencies of past studies that didn't inspect primary components that impact on internet shopping conduct. This objective has been emulated by utilizing a model looking at the effect of perceived risks, infrastructural variables and return policy on attitude toward online shopping behavior and subjective standards, discerned behavioral control and attitude on online shopping behavior. To investigate these factors 30 questionnaires were filled up IIUM students through online medium. The link of Questionnaires was posted on active Facebook pages that IIUM students usually use. The responses from students were drafted in Pie charts, graphs with a specific end goal to portray the details. This study might be acknowledged as a connected research from reason viewpoint and enlightening overview concerning the nature and technique (kind of relationship). The study identified that financial risks and non-delivery risk negatively affected attitude toward online shopping. Results also indicated that domain specific innovativeness and subjective norms positively affect online shopping behavior. Furthermore, attitude toward online shopping positively affected online shopping behavior of consumers. Keywords: online shopping, shopping behavior, consumer attitudes, perceived risks, B2C e-commerce
Factors affecting on online shopping behavior of IIUM Students In the business to consumer (B2C) e-commerce cycle activity, consumers use Internet for many reasons and purposes such as: searching for product features, prices or reviews, selecting products and services through Internet, placing the order, making payments, or any other means which is then followed by delivery of the required products through Internet, or other means and last is sales service through Internet or other mean (Sinha, 2010). Over the past few decades, the Internet has developed into a vast global market place for the exchange of goods and services. In many developed countries, the Internet has been adopted as an important medium, offering a wide assortment of products with 24 hour availability and wide area coverage. So it has become necessary to look into the reasons and factors so as to why Internet shopping is becoming more popular day by day. According to (Chen, 2009) Studying online shopping behavior of consumers has been one of the most important research agendas in e-commerce during the past decade. The research of online consumer behavior has been conducted in multiple disciplines including information systems, marketing, management science, psychology and social psychology, etc. (Hoffman and Novak, 1996) Online shopping behavior (also called online buying behavior and Internet shopping/buying behavior) refers to the process of purchasing products or services via the Internet. The process consists of five steps similar to those associated with traditional shopping behavior (Liang and Lai, 2000). In the typical online shopping process, when potential consumers recognize a need for some merchandise or service, they go to the Internet and search for need-related information. However, rather than searching actively, at times potential consumers are attracted by information about products or services...
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