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The Chinese Wine Market A Market Segmen

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The Chinese Wine Market A Market Segmen
Asia Pacific Journal of Marketing and Logistics
The Chinese wine market: a market segmentation study
Hong Bo Liu Breda McCarthy Tingzhen Chen Shu Guo Xuguang Song

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Downloaded by INTI UNIVERSITY COLLEGE At 02:00 17 October 2014 (PT)

To cite this document:
Hong Bo Liu Breda McCarthy Tingzhen Chen Shu Guo Xuguang Song , (2014),"The Chinese wine market: a market segmentation study", Asia Pacific Journal of Marketing and Logistics, Vol. 26 Iss 3 pp. 450 - 471
Permanent link to this document: http://dx.doi.org/10.1108/APJML-07-2013-0089 Downloaded on: 17 October 2014, At: 02:00 (PT)
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Simon Somogyi, Elton Li, Trent Johnson, Johan Bruwer, Susan Bastian, (2011),"The underlying motivations of Chinese wine consumer behaviour", Asia Pacific Journal of Marketing and Logistics, Vol. 23 Iss 4 pp.
473-485
Angelo A. Camillo, (2012),"A strategic investigation of the determinants of wine consumption in China",
International Journal of Wine Business Research, Vol. 24 Iss 1 pp. 68-92
Fang Liu, Jamie Murphy, (2007),"A qualitative study of Chinese wine consumption and purchasing:
Implications for Australian wines", International Journal of Wine Business Research, Vol. 19 Iss 2 pp. 98-113

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(2006), “Country of-origin effects on Chinese wine consumers”, British Food Journal, Vol Bang, Y.T. and Du, J.Q. (2010), “Identification of factors affecting Chinese wine consumers’ loyalty”, International Review of Business Research Papers, Vol Banks, G. and Overton, J. (2010), “Old world, new world, third world? Reconceptualising the worlds of wine”, Journal of Wine Research, Vol Barber, N., Ismail, J. and Dodd, T. (2012), “Purchase attributes of wine consumers with low involvement”, Journal of Food Products Marketing, Vol Beverland, M. (2003), “An exploratory investigation into NZ consumer behaviour”, The Australian and New Zealand Wine Industry Journal, Vol Bretherton, P. and Carswell, P. (2001), “Market entry strategies for western produced wine into the Chinese market”, International Journal of Wine Business Research, Vol Brunner, T. and Siegrist, M. 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(2000), “An empirical confirmation of segments in the Australian wine market”, International Journal of Wine Marketing, Vol Hall, J., Binney, W. and O’Mahony, B. (2004), “Age related motivational segmentation of wine

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