Marriot Hotel
VISION AND MISSION
Worldwide known lodging company – Marriot International is famous for number of products and services they deliver to its customers. But what is that, that makes them one of the leaders in their industry and attracts both customers and employees?
As it is known the combination of such important criteria as innovation, people management, social responsibility, financial performance, use of corporate assets, investment, quality of products and services make Marriott International one of “100 Best Companies to work for” as Fortune magazine stated in year 2007 and earlier. However, out of these criteria there are couple major ones that create company’s mission statement and the basis for their strategy.
Marriott’s International Mission Statement includes the following major aspects:
1) Dedicated associates, in other words professional team members who demonstrate outstanding experience, friendliness and happiness welcoming their guests. 2) High quality of products and services – beautiful, clean, comfortable and safe property where each guest receives what he/she expects and a little bit more.
Therefore, the mission statement itself could sound as follows: create an attractive environment both for associates and guests, where employees would be motivated to do their best to provide maximal satisfaction of the visitors!
The strategies, company used to achieve the above-mentioned goals are the following:
1) Human Capital strategy – the strategy that brings even greater value for employees and the whole company following 5 principles: first of all selecting the right employee for the right position, then offering not only motivational salary, but full package of benefits that consists of career opportunities, work-life balance, great working place etc., factors that are considered a lot when money becomes less important, next is a caring, warm and friendly environment that motivate employees to do extra, the fourth one is
Worldwide known lodging company – Marriot International is famous for number of products and services they deliver to its customers. But what is that, that makes them one of the leaders in their industry and attracts both customers and employees?
As it is known the combination of such important criteria as innovation, people management, social responsibility, financial performance, use of corporate assets, investment, quality of products and services make Marriott International one of “100 Best Companies to work for” as Fortune magazine stated in year 2007 and earlier. However, out of these criteria there are couple major ones that create company’s mission statement and the basis for their strategy.
Marriott’s International Mission Statement includes the following major aspects:
1) Dedicated associates, in other words professional team members who demonstrate outstanding experience, friendliness and happiness welcoming their guests. 2) High quality of products and services – beautiful, clean, comfortable and safe property where each guest receives what he/she expects and a little bit more.
Therefore, the mission statement itself could sound as follows: create an attractive environment both for associates and guests, where employees would be motivated to do their best to provide maximal satisfaction of the visitors!
The strategies, company used to achieve the above-mentioned goals are the following:
1) Human Capital strategy – the strategy that brings even greater value for employees and the whole company following 5 principles: first of all selecting the right employee for the right position, then offering not only motivational salary, but full package of benefits that consists of career opportunities, work-life balance, great working place etc., factors that are considered a lot when money becomes less important, next is a caring, warm and friendly environment that motivate employees to do extra, the fourth one is
References: - Marriott International – 2007 case study, Vijaya Narapareddy, University of Denver - http://www.realbusiness.com/downloads/Case_Studies_UK/Xerox_Marriott_CaseStudy_enGB.pdf - http://www.hotel-online.com/News/PressReleases2000_4th/Oct00_MAR5Point.html - http://www.successfulmeetings.com/Event-Planning/conference-management/Articles/MeetingNews-Cover-Story---Sales-Force-One--Alters-Marriott-s-Reps-Structure/