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Marketing Plan

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Marketing Plan
Silk Soap Industries Ltd.

Marketing Plan

Letter of Transmittal
To

Course Teacher
Faculty of Business
ASA UNIVERSITY BANGLADESH.
SUB: - Application for Term paper on Marketing Plan.
Dear Madam
I am the students of” Marketing Management” course; here I would like to present you Term paper on “Marketing Plan” of Silk Soap. I am really appreciated by you for that this sort of term paper you give me.
To prepare this marketing plan i endeavor to follow your instruction and i also tried to provide information about my plan, I want to state that this sort of term paper is assisting, gathering preconception before entering my Career life about Marketing Plan.
I hope that within a very short time i enrich my Term paper in much depot knowledge with great devotion.
Thank you for your kind co-operation and time.

Sincerely yours,

Acknowledgement
First of all I would like to show my gratitude to almighty Allah for kindness to me make the job done without any hesitation. Then i would like to give thanks my honorable maim Husna Ara, her kind appearance and instruction in every problem make me capable to preparing this term paper successfully.

Table of Content Title | Page | Executive summary | 06 | Chapter-1(Introduction) | 07 | 1.1 Organization Description | 10 | 1.2 product description | 13 | Chapter-2( Situation Analysis) | 15 | 2.1 Competitor analysis | 16 | 2.2 Distribution channel | 18 | 2.3 Market share | 19 | Chapter-3(SWOT Analysis) | 20 | 3.1 strength | 21 | 3.2 Weakness | 21 | 3.3 Opportunity | 22 | 3.4 Threats | 22 | Chapter-4( marketing Strategy) | 23 | 4.1 Target marketing | 24 | 4.2

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