marketing mix

Topics: Marketing, Pizza, Pizza Hut Pages: 11 (3373 words) Published: November 23, 2013


MARKETING PRINCIPLES

NADISHA ADIKARI
HND/BM/49
ICBT CITY CAMPUS
LECTURER- MRS. INOKA GUNARATHNE
Acknowledgements

First and foremost, I would like to gratefully acknowledge the enthusiastic supervision of Mrs. Inoka Gunarthne throughout the journey of making this assignment a success by walking beside me. As it is said, no one walks alone on the journey of life. I take immense pleasure to thank her. I would also like to thank my beloved parents who inspired, encouraged and fully supported me in every way possible. Furthermore, I would to thank my classmates and friends who helped me. I would like to express my gratitude towards the management of Pizza Hut Sri Lanka for their kind co-operation. This helped me in completion of this report successfully. Also my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations go to my colleague in developing the report and people who have willingly helped me out with their abilities.

Contents

Executive Summary

This report describes the appropriate tools and techniques in the strategic analysis in order to examine the current trends and issues in the business environment of Pizza Hut when launching a new product to the market. In addition, there is a brief history of Pizza Hut, which will be provided. The purpose of this executive summary is to provide a clear understanding regarding the marketing campaign that was undertaken by Pizza Hut. Pizza Hut is an American restaurant chain and an international franchise that offers different types of pizza. Corporately known as Pizza Hut Inc. It is a subsidiary of Yum Brand Inc. On producing the product name "Cup Cake Munchies" The content explains the different environments that the organization works in, the frameworks used to analyze information and the marketing strategies that are taken to launch the new product. The report also includes the ways in which Pizza Hut has identified their strengths and the weakness. In addition, the PEST analysis how it affects them. The report describes the process of facing the problems that could arise on launching a new product successfully. Moreover, the difference between domestic and international market along with the ways the organization face the competition by adopting the best pricing strategy for the products.

Introduction

Operating a business is not an easy task for the management as well as to the owners. The management as well as the owners will have to face many challenges and risks involved in managing a business, especially in a span internationally. Pizza Hut is one of the most popular brands in the world at present. Pizza Hut is a American restaurant chain and an international franchise that offers different types of pizza along with side dishes. Corporately known as Pizza Hut Inc. It is Brothers Dan and Frank Carney in their hometown of Wichita Kansas founded a subsidiary of Yum Brand Inc. Pizza Hut in June 15 1958. Pizza Hut is split into several different restaurant formats. Pizza hut continues to flourish in the business adding more chains in every part of this world. The launching of the new product," Cup cake Munchies" that is similar to Nutty Lava Cake product line in the organization, which is the new eye catcher of Pizza hut. Pizza Hut has undertaken the necessary marketing strategies by considering the environmental factors & by analyzing the strengths, weaknesses, threats & opportunities. In addition, the use of effective promotional campaigns will help the products to gain a considerable market share in a less period.

Task 3
Macro & micro environment factors
The study of economics can be divided into two areas. One of these involves looking at the economy as a whole. It looks at the performance, structure and behavior of the entire economy. This is Macro environment. In contrast, Microenvironment...
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