marketing mix
MARKETING PRINCIPLES
NADISHA ADIKARI
HND/BM/49
ICBT CITY CAMPUS
LECTURER- MRS. INOKA GUNARATHNE
Acknowledgements
First and foremost, I would like to gratefully acknowledge the enthusiastic supervision of Mrs. Inoka Gunarthne throughout the journey of making this assignment a success by walking beside me. As it is said, no one walks alone on the journey of life. I take immense pleasure to thank her.
I would also like to thank my beloved parents who inspired, encouraged and fully supported me in every way possible. Furthermore, I would to thank my classmates and friends who helped me.
I would like to express my gratitude towards the management of Pizza Hut Sri Lanka for their kind co-operation. This helped me in completion of this report successfully. Also my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations go to my colleague in developing the report and people who have willingly helped me out with their abilities.
Contents
Executive Summary
This report describes the appropriate tools and techniques in the strategic analysis in order to examine the current trends and issues in the business environment of Pizza Hut when launching a new product to the market.
In addition, there is a brief history of Pizza Hut, which will be provided.
The purpose of this executive summary is to provide a clear understanding regarding the marketing campaign that was undertaken by Pizza Hut.
Pizza Hut is an American restaurant chain and an international franchise that offers different types of pizza. Corporately known as Pizza Hut Inc. It is a subsidiary of Yum Brand Inc. On producing the product name "Cup Cake Munchies" The content explains the different environments that the organization works in, the frameworks used to analyze information and the marketing strategies that are taken to launch the new product.
The report also
NADISHA ADIKARI
HND/BM/49
ICBT CITY CAMPUS
LECTURER- MRS. INOKA GUNARATHNE
Acknowledgements
First and foremost, I would like to gratefully acknowledge the enthusiastic supervision of Mrs. Inoka Gunarthne throughout the journey of making this assignment a success by walking beside me. As it is said, no one walks alone on the journey of life. I take immense pleasure to thank her.
I would also like to thank my beloved parents who inspired, encouraged and fully supported me in every way possible. Furthermore, I would to thank my classmates and friends who helped me.
I would like to express my gratitude towards the management of Pizza Hut Sri Lanka for their kind co-operation. This helped me in completion of this report successfully. Also my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations go to my colleague in developing the report and people who have willingly helped me out with their abilities.
Contents
Executive Summary
This report describes the appropriate tools and techniques in the strategic analysis in order to examine the current trends and issues in the business environment of Pizza Hut when launching a new product to the market.
In addition, there is a brief history of Pizza Hut, which will be provided.
The purpose of this executive summary is to provide a clear understanding regarding the marketing campaign that was undertaken by Pizza Hut.
Pizza Hut is an American restaurant chain and an international franchise that offers different types of pizza. Corporately known as Pizza Hut Inc. It is a subsidiary of Yum Brand Inc. On producing the product name "Cup Cake Munchies" The content explains the different environments that the organization works in, the frameworks used to analyze information and the marketing strategies that are taken to launch the new product.
The report also