Marketing Mix
BSBMKG502B
Yvonne Fregon
Assignment 1
Marco Le Mura
Student Number: 5101447209
Table of Contents
PART A : Identify the key characteristics of their products and services. What is their significance to the market.
The key characteristics of Braaap is to meet to the motor enthuses with products based on motocross equipment, riding wear and casual wear with the consistent updates on news from around the world with new designs and motocross equipment. This is also allowing communication through the public and the dealers of motocross dealers with schools based on how to learn how to ride with links to dealerships for test driving opportunities.
Braaap also promotes up and coming riders through championship races and amateur shows for promotion and developing a larger community throughout the moto world.
Review pricing policy. Analyse pricing variables to determine their effect on demand.
The pricing policy on Braaap suppliers are based on dealership and manufacture prices with and inclusion of Braaap overheads, this determines final price that is displayed throughout the website and store, these prices range over the number of products that are in stock with Braaap, from clothing, motocross equipment and motocross bikes themselves. With an inclusion of an interest free long-term layby this allows the consumers to have products on demand when they are able to make full purchase later on.
Being a distribution to other dealers and manufactures allows Braaap to order in of selected models and stock if available within the manufactures themselves. This allows flexibility with Braaap to meet to demand in stock without wastage when ordering in large quantity.
Analyse the impact and importance of the following elements to market outcomes.
The promotional methods
Being a distribution for Motocross enthuses Braaap uses multiple ways to self promote through sponsorship of competitive riders whom are
Yvonne Fregon
Assignment 1
Marco Le Mura
Student Number: 5101447209
Table of Contents
PART A : Identify the key characteristics of their products and services. What is their significance to the market.
The key characteristics of Braaap is to meet to the motor enthuses with products based on motocross equipment, riding wear and casual wear with the consistent updates on news from around the world with new designs and motocross equipment. This is also allowing communication through the public and the dealers of motocross dealers with schools based on how to learn how to ride with links to dealerships for test driving opportunities.
Braaap also promotes up and coming riders through championship races and amateur shows for promotion and developing a larger community throughout the moto world.
Review pricing policy. Analyse pricing variables to determine their effect on demand.
The pricing policy on Braaap suppliers are based on dealership and manufacture prices with and inclusion of Braaap overheads, this determines final price that is displayed throughout the website and store, these prices range over the number of products that are in stock with Braaap, from clothing, motocross equipment and motocross bikes themselves. With an inclusion of an interest free long-term layby this allows the consumers to have products on demand when they are able to make full purchase later on.
Being a distribution to other dealers and manufactures allows Braaap to order in of selected models and stock if available within the manufactures themselves. This allows flexibility with Braaap to meet to demand in stock without wastage when ordering in large quantity.
Analyse the impact and importance of the following elements to market outcomes.
The promotional methods
Being a distribution for Motocross enthuses Braaap uses multiple ways to self promote through sponsorship of competitive riders whom are
Bibliography: Anthillonline.com, “Brad Smith, 2010 Anthill 30under30 Winner” [online]. Available from: http://anthillonline.com/brad-smith-2010-anthill-30under30-winner/ [7th September 2013] Braap.com, “Braaap” [online]. Available from: http://braaap.com.au/ [7th September 2013] Claridge A, 2013, “50 new franchises planned for mini motocross brand Braaap” [online]. Available from: http://www.startupsmart.com.au/franchising/50-new-franchises-planned-for-mini-motocross-brand-braaap/201204176021.html [7th September 2013] Dynamicbusiness.com.au, “braaap, a business operating at full throttle” [online]. Available from: http://www.dynamicbusiness.com.au/entrepreneur-profile/braaap-a-business-operating-at-full-throttle-130411.html [7th September 2013] Herald.com.au, “Unique business niche builds world-wide brand for braaap” [Online]. Available from: http://www.heraldsun.com.au/news/unique-business-niche-builds-world-wide-brand-for-braaap/story-fnjj6013-1226714266035 [07 September 3013]