Marketing analysis of Akij food

Topics: Marketing, Knowledge, Sampling Pages: 3 (799 words) Published: March 17, 2014
1.1 Introduction
It’s a phase of time where competition has been raised tremendously. Thus, we are the student of daffodil International University preparing ourselves to be competent by adding several competencies in both theoretical and practical way. During the period of four years we achieve literatures regarding specified subjects. Additionally, at the last year semester we are assigned to appoint ourselves in an organization for three months to have some practical knowledge on what we study over the four years. Without any application, knowledge is valueless. Now a day’s everything is so practical. In a professional life theoretical knowledge is base and practical knowledge is a key to success. Highly theoretical knowledge is meaningless if we don’t use it in our practical life. Bachelor of Business Administration (BBA) is a professional program. It is designed with an excellent combination of practical and theoretical aspects. This internship program is very important for a BBA student. This program helps BBA students get an initial experience about the practical field. As a student of BBA, with the partial fulfillment of the course requirement, I was assigned to pursue internship in AFBL, Panthapath Office, Panthapath, Dhaka. I have used my knowledge properly on marketing system. After observing thoroughly, I have prepared this report on the basis of my findings and observation relating to the topic.  

1.2 Background
The internship program is mandatory requirement for the students who are graduating from the Faculty of Business & Economics under the program Bachelor of Business Administration of Daffodil International University. For internship I was engaged in a host firm named Akij Food & Beverage Limited (AFBL) for three months period. During the period, I tried to learned tale to head of modern marketing. Consequently, I have decided to write a report about the “An Analysis of Marketing Activities of Akij Food & Beverage Limited (AFBL)” with the...
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