Preview

Marketing Plan of Berger

Powerful Essays
Open Document
Open Document
5159 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Plan of Berger
Introductory

Introduction to the report

Objective of the study

Historical background of the Company Short and long term objective

Ummul Khayer Fatema Roll –017 Sec # A 7th batch Dept. of Finance & Banking University of Dhaka

Introduction to the report

The businesses are ever changing so are the way of their characteristics. The changing scenario presents us new techniques and methods of business as well as their marketing strategies. The core of business is to market the product that will be attracted by the consumers and also the product will satisfy the consumer’s needs. Marketing efforts are vital for any business that is the combination of various factors affecting the real market scenario. The changing environment creating new issues that must be considered for doing a business. In this dynamic business world the scenario of business aspect changes so rapidly that one false decision could cause the firm to loose its very existence. We have chosen to conduct the study in BERGER paints Bangladesh Limited because they are the leading firm in the painting industry occupying the highest market share.

Objective of the study

The objective of the report is to involve us in a practical situation about how a company develops and maintains their marketing issues. As the scenario of market is changing day-by-day, new marketing process and techniques are implemented. The textbook ideas are not enough to gain the actual things, so this study will certainly adjust us with the situation prevailing in the field in respect to marketing in the industry. This report

You May Also Find These Documents Helpful

  • Best Essays

    Marketing strategy affects by four factors such as product, place, price and promotion. The corporation needs to know what customer’s demands are. For example, a dairy firm should begin business by finding out what nutrition customers prefer through segment criteria. What ages of clients drink milk mostly? Do elder people use dairy products every day? Which flavor are they interested in? Next the company aims target market and observes the changes of customer’s attitude during buying process in order to set up suitable marketing strategy. Then how do goods deliver to clients or distributors? What do guests respond after using products? Those things are in factor ‘place’, which control transportation of goods to market as well as consumers. Parallel with distribution channel, price strategy also attracts people to purchase various product lines of enterprise. Furthermore the organization could know about cost of production, taxation and so on so that they could launch a reasonable price. To encourage working performance, promotional activities are very vital. Those support to improve the company’s image and introduce to potential customers. To summarize, the paper shows the macro and micro environment elements which are affected to marketing strategy. Moreover there is the analysis of criteria segmentation such as demography, geographical area, psychology and social – economy in order to separate the objectives in different markets. Then the company could make target strategy and identify the new positioning which could bring a lot of benefits to the firm if they define the right products at the right time. And customer behaviors also impact to the business performance so this part is absolutely presented as well as marketing mix (product, place, price and promotion) which decides the success or failure of an organization.…

    • 4537 Words
    • 13 Pages
    Best Essays
  • Satisfactory Essays

    Over the past two decades marketing has seen various changes. These changes are mainly coming from the intervention in technology, especially with the application of information technology (IT). Yet, as more marketing changes, more it seems they are the same. It is still a dynamic, competitive and creative activity that is the part of our day to day life. Marketers always wanted to understand the need of the market and try to satisfy the consumer demand. For this, they create or modify products or services, communicate about the new products or services and their benefits, distribute and sell in such a manner so that customers can get the maximum value from the product/services. In this process, they have to understand the target segment, their willingness to buy and ability to buy, economic condition, communication strategy, competitors offering in the market, pricing strategy, supply chain network,…

    • 458 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Nowadays in any business success, marketing always plays as a key part and have the most important role in doing business around the world. According to the economic in the real world nowadays is quite down, it makes many companies were shut downed or took over, and also have a new business enter in the market so the marketing is the important factor to make the business running and succeed. Marketing is the process of introducing and promoting the new product or service to the market and achieve the company’s objective, customer’s need, and competitors. Although we can achieve these goals, but the success marketer have to more concern and responding to a criticism, and use it to adjust the…

    • 718 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Scottland Segmentation

    • 415 Words
    • 2 Pages

    The marketing strategy was started to be constructed on the internal and external analysis. First was decided what the company will sell in order to positionate their selves in the customers mind. The Company in order to succeed they need to sell in the background of the product emotions, stories which are crucial nowadays, having a ‘renaissance society’. In the second step the information about the market were collected to have a better insight about the segments that can be made and also to understand which economic elements can affect the company.…

    • 415 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Research

    • 3347 Words
    • 14 Pages

    The purpose of this report is to provide managers marketing strategies and methods to solve market problem. In this report, the market problem is ‘Jingjinag Inn’ is keeping losing market with competitor problem and interface problems. Two marketing research methods are quantitative research and qualitative research. In the qualitative research, we form focus groups to discuss the research objective, operate depth-interviews to get detail answers. In the quantitative research, we organize sample plan, make sample frame, questionnaire and collect useful data to help the completeness of these method. At the end, it clearly displays the marketing research budget and timetable. Managers can make problem solving plan by reference this report.…

    • 3347 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    I have used my knowledge properly on marketing system. After observing thoroughly, I have prepared this report on the basis of my findings and observation relating to the topic.…

    • 799 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing Plan On Igloo 1

    • 2638 Words
    • 12 Pages

    By the grace of ALLAH, we have successfully accomplished our Research Report with full dedication and devotion on…

    • 2638 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    In making of this report the book Principles of marketing by Philip Kotler et al was utilized. SWOT and Porter’s Five Force analysis among other were used to estimate the internal and environmental position on the market. The marketing environment was examined and possible strategies to attain market share were evaluated, through various advertisement channels. Primary qualitative research was use to collect data including in depth semi-structured interview, followed by broad secondary research including library and internet.…

    • 5230 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    A Complete Project Proposal

    • 10540 Words
    • 43 Pages

    As an integral part of the fulfillment of the MBA (Finance) course, I am submitting herewith the project paper on “Share Valuation of Uttara Bank Limited”…

    • 10540 Words
    • 43 Pages
    Powerful Essays
  • Better Essays

    In order to show this, this essay will firstly discuss the issues of marketing in organization structure. It will argue that marketing playing a significant role in companies and it cannot be replaced. Secondly, it will show some of the growing negative attitude from consumers toward the worsened marketing activities. It will consider several solutions including supporting customers’ value, developing new relationship with customers. Finally, this essay will demonstrate that the root of the problem (society understood marketing) is based on the outdated, wrong definition, while new definition has made contribution to business needs.…

    • 1492 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Each topic also gives the idea about what the topic is and later, it tells about how a particular tool or theory is applied to market the product to the customer. This report has various topics, which gives idea about the theory of marketing.…

    • 5731 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    Product Life Cycle

    • 1028 Words
    • 5 Pages

    This report is presented by one of the marketing experts highlighting all the arears covered in the presentation. We where presenting mostly on the benefit of marketing, the disadvantages and the advantages, product life cycle, evaluating on the stages and how it can be used as a planning tool to the marketing managers. Relating it to the a shoe manufacturing company.…

    • 1028 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Marketing nowadays is the essential element of successful organizations (Kotler, 1999). And of course all products that are produced by companies are made to be sold and provide the profit for producers in this light marketing is the most important tool because it effects profitability and sales dramatically and provide the healthy turnover for the company. According to Kotler marketing is “the process that satisfies needs and wants through an exchange process” (1999). The Chartered Institute of Marketing enhances this definition to 'The management process responsible for identifying , anticipating and satisfying customer requirements profitably '. Marketing is based on several marketing concepts (Appendix 1).…

    • 4026 Words
    • 17 Pages
    Best Essays
  • Powerful Essays

    The Best Laid Plans

    • 824 Words
    • 4 Pages

    In this case study it is shown that the German automobile company Daimler-Benz acquired an US automobile company named Chrysler. Though both were the car manufacturing company the Daimler-Benz was the producer of luxurious cars and the Chrysler was a mass-market manufacturer. So it took years to redesign Chrysler cars so that they could use Daimler parts and benefits from Daimler engineering. Moreover the acquiring company Daimler-Benz overestimated the value and competitiveness of Chrysler. After merger the German company Daimler-Benz found that. Chrysler’s factories were in the worse condition than they had though. The product quality of Chrysler was very poor. So the decision of merger was proved wrong because of those reasons. The company also made very optimistic forecast about their products and earnings without any judgment of the conditions of the acquired company which created light of hope to their shareholders. Lastly, the world’s automobile business changed dramatically after the raise of the fuel price. These mergers could not cope with the increasing price condition of fuel and loss its market share.…

    • 824 Words
    • 4 Pages
    Powerful Essays

Related Topics