lg vision

Topics: Innovation, Autonomy, Dignity, Electronics, Brand / Pages: 5 (1131 words) / Published: Mar 11th, 2014
Vision (orginal avail in website)

LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—ensuring customer satisfaction through innovative products and superior service while aiming to rank among the world’s top three electronics, information, and telecommunications firms by 2010.
Mission

The mission of LG is to provide the customers with utmost satisfaction through leadership.
The fundamental policy of development is to secure product leadership that the
Customers may have the utmost satisfaction.

belief
On our way, we hold tight to a philosophy of “Great Company, Great People,” underscoring our belief that only great people can create a great company.

capabilities
LG strives for greatness in what we’ve identified as our three core capabilities: Product Leadership, Market Leadership, and People Leadership—each strength a key part of realizing our growth strategies for “fast innovation” and “fast growth”.

NEW LG VISION AND MISSION STATEMENT
Vision Statement
LG constant focus on innovation will allow us to offer latest customer solutions in entertainment, communications and household. LG Electronics intend to create reliable and respectable brand image through sustainable, top quality, and modern design products delivered all over the world.
Mision Statement
LG mission is to be one step ahead in developing future technology and providing first class devices to worldwide customers.
OBJECTIVES
1. Reverse negative sales growth in 2013 and 2014; make it steadily increasing up to 10% by the year 2015.
2. Maintain positive but low profit during the next 3 years, for the sake of R&D and market development. 3. Conquer Smartphone market share from 3.8% in 2012 to 9% in 2015.
4. Establish Joint Ventures with innovative and beneficial companies.
5. Strengthen positions in Africa, BRIC and other emerging countries.
6. Create new technologies, invest in R&D and innovation.
7. Reorganize

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