ASUS, a technology-oriented company blessed with one of the world's top R&D teams, is well known for high-quality and innovative technology. As a leading company in the new digital era, ASUS offers a complete product portfolio to compete in the new millennium.
Tung, Ted Hsu, Wayne Hsieh, and MT Liao founded ASUS in 1989 in Taipei, Taiwan — all four founders worked as computer engineers for Acer. The company explains the name ASUS as originating from Pegasus, the winged horse of Greek mythology. The new organization used only the last four letters of the word to give the resulting name a high position in alphabetical listings. Asus is a company that produces a variety of computer components for leading manufacturers, such as Hewlett-Packard and IBM, as well as PDAs and notebook computers. On January 3, 2008, Asus split into three separate companies, ASUStek, Pegatron and Unihan.
In 2007, one in three desktop PCs sold was powered by an ASUS motherboard; and the company’s 2007 revenues reached US$6.9 billion. ASUS products' top quality stems from product development. It's like learning Chinese Kung-Fu; one must begin with cultivating the "Chi" and inner strength. Besides innovating cutting-edge features, ASUS engineers also pay special attention to EMI (electromagnetic interference), thermal, acoustics and details that usually go unnoticed to achieve complete customer satisfaction. ASUS notebooks are the first TCO'99-certified notebooks worldwide. The requirements for this honor include radiation emission control, energy (battery consumption), ecology (environment friendly) and ergonomics. To succeed in this ultra-competitive industry, great products need to be complimented by speed-to-market, cost and service. That's why all 8,000 over employees of ASUS strive for the "ASUS Way of Total Quality Management" to offer the best quality without compromising cost and time-to-market while providing maximum value to all customers through world-class services. With unyielding commitment to innovation and quality, ASUS won 2,568 awards in 2007, meaning on average, the company received over 7 awards every day last year. BusinessWeek has ranked ASUS amongst its“InfoTech 100” for the 10th straight year; and the company is ranked as No.1 in quality products and services by the Wall Street Journal. ASUS has also achieved the number one title on the annual league table of Taiwan Top 10 Global Brands with a brand value of 11.96 billion US dollars.
VISION & VALUES:
Imagine innovations that simplify our lives and enable us to realize our full potential. It is technologies' responsibility to accommodate us, not the other way around, because all devices should perform and communicate seamlessly anytime, anywhere.
ASUS thrives to become an integrated 3C solution provider. (Computer, Communications, Consumer electronics.) Mission and Value:
As a major player of the IT industry, ASUS has established its corporate mission: Provide innovative IT solutions that empower people and businesses reaching their full potential.
The philosophy of ASUS product development is to do the fundamentals well first before moving forward. Started with computer components such as motherboards, graphic cards, and optical storage devices, ASUS now has now over 16 product lines, including desktop barebone systems, servers, notebooks, handhelds, network devices, broadband communications, LCD monitors, TVs, wireless applications, and CPT (chassis, power supply and thermal) products.
Management Philosophy :
Inspire, motivate and nurture our employees to explore their highest potential •
Commit to integrity and diligence; focus on fundamentals and results
Endlessly pursue to be number 1 in the areas of quality, speed, service, innovation and cost-efficiency •
Strive to be among the world-class high-tech leaders and to provide valuable...
Links: On March 6, 2009, Asus debuted its Eee Box B202, which PCMag saw as "the desktop equivalent of the Asus EeePC". With its price range between US$269 and US$299, this desktop competes directly with the Apple Mac Mini.
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