Latest trends in marketing

Topics: Marketing, Search engine optimization, Advertising Pages: 3 (1021 words) Published: April 13, 2014
The Recent and Latest Trends in Marketing
Businesses usually succeed due to two basic factors and both relate to investments. Firstly, it is the capital that must be invested in order to get the returns. Secondly, it is the investments made on your advertising and marketing tactics that must be well planned, strategized, executed and implemented in order to ensure that your business flourishes. There are basically two methods of marketing a product. Using traditional marketing methods like advertising on the audiovisual media, putting up posters and banners, distributing flyers and brochures and finally advertising in the print media. But today these traditional methods are highly expensive and not quite justified considering the amount of time and money that needs to be spent. That is why people today turn to the modern methods of marketing and it holds true for both the online as well as the physically located businesses. Running an online business is simpler, less strenuous and far more beneficial financially as it does not involve too much of capital investments. Moreover, overhead costs can be alleviated and the amount thus saved can be better utilized for marketing the business.

So what are the modern methods of marketing trends that has succeeded in recent times? The process of online marketing has made great strides and is surging ahead in leaps and bounds. It has now become the most commonly seen procedure to market a product and to do so the internet is considered to be the best platform. Some of the latest trends in marketing include:

Social media networking sites have become a favorite for marketing tactics and using the websites to market the business is now very common. Almost each and every company has a presence in one or more of the social networking platforms like Twitter, Facebook and LinkedIn. Along with content on the social media, your company tag line and your company logo must be used to market the products. Similarly, both...
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