National Auto Parts Llc Executive Summary
LINCOLN UNIVERSITY
National Auto Parts, LLC.
(BA 392, MBA Internship Report)
Presented to
Lincoln University
By:
Liping Zhang
Advisor:
Professor Sergey K. Aityan
November 2013
Table of Contents
Acknowledgement 6
1. Introduction 7
1.1. Auto Parts Industry 7
1.2. Automotive Parts Sector Definitions 8
1.3. The Objective of Internship 9
1.4. Sources of Data Collection 10
1.5. Definition of Terms 10
2. Company 13
2.1. Company Description 13
2.1.1. General Information 13
2.1.2. Finance 13
2.1.3. Competition 19
2.2. Online Business Analysis 19
2.2.1. Online Auto Parts Market Analysis 20
2.2.2. Market Analysis of the Organization 20
3. Company Analysis 20
3.1. Company’s Competitive …show more content…
Shipping duration could also open the customer’s options to purchase the products elsewhere.
No Direct Customer-Seller Interaction
Some customers prefer buying by reaching personally to the market, seeing the product physically before making a decision.
3.2.3. Opportunities
Ecommerce is a perfect example to expand a company’s growth and take advantage of areas where the competitor’s vulnerable.
Easy to Increase Product Awareness
Not too long ago, if a person starts a business, he might place a few advertisements locally in the hopes of building a name for himself in the area. The Internet has changed that practice completely. An Internet presence instantly gives his company a global audience. Customers from around the world are able to learn about and purchase his products and services. His potential population of customers is endless.
Potential Worldwide Customers
As time proves, Internet users are rapidly increasing, the internet links everyone on the world together. Besides, more and more are feeling comfortable buying through Internet
National Auto Parts, LLC.
(BA 392, MBA Internship Report)
Presented to
Lincoln University
By:
Liping Zhang
Advisor:
Professor Sergey K. Aityan
November 2013
Table of Contents
Acknowledgement 6
1. Introduction 7
1.1. Auto Parts Industry 7
1.2. Automotive Parts Sector Definitions 8
1.3. The Objective of Internship 9
1.4. Sources of Data Collection 10
1.5. Definition of Terms 10
2. Company 13
2.1. Company Description 13
2.1.1. General Information 13
2.1.2. Finance 13
2.1.3. Competition 19
2.2. Online Business Analysis 19
2.2.1. Online Auto Parts Market Analysis 20
2.2.2. Market Analysis of the Organization 20
3. Company Analysis 20
3.1. Company’s Competitive …show more content…
Shipping duration could also open the customer’s options to purchase the products elsewhere.
No Direct Customer-Seller Interaction
Some customers prefer buying by reaching personally to the market, seeing the product physically before making a decision.
3.2.3. Opportunities
Ecommerce is a perfect example to expand a company’s growth and take advantage of areas where the competitor’s vulnerable.
Easy to Increase Product Awareness
Not too long ago, if a person starts a business, he might place a few advertisements locally in the hopes of building a name for himself in the area. The Internet has changed that practice completely. An Internet presence instantly gives his company a global audience. Customers from around the world are able to learn about and purchase his products and services. His potential population of customers is endless.
Potential Worldwide Customers
As time proves, Internet users are rapidly increasing, the internet links everyone on the world together. Besides, more and more are feeling comfortable buying through Internet