Week 8 Assignment 4

Powerful Essays
Week 8 Assignment 4
Internet Technology, Marketing, and Security

James Bradley Stroble
Dr. Akpan
BUS508 Contemporary Business
November 30, 2012

Social media marketing has become exceedingly popular among business of all sizes. So many people use social networks every day. Marketing for business can get very expensive. With social networking, businesses can promote their products and build their fan base. A business can use Facebook or Twitter to alert customers on sales and specials. Social networking was originally set up to interact with family, friends, and colleagues. Now businesses use social media marketing to keep current customers as well as get potential customers. Most businesses consider social networks as a marketing opportunity. Social media marketing is quickly gaining popularity. Facebook has more than three hundred million members worldwide. Twitter logs about fifty-million tweets per day. Businesses use this to their advantage. Most businesses develop relationships with their consumers over the internet. Marketing on these social networks also gives businesses a sales lift. In order to get customer involvement, businesses use blogs, wikis, and social networks. There are numerous social networks a business can use to market their products. There is Facebook, Twitter, Instagram, Google+, MySpace, and Yammer. All of these websites can be used as a marketing tool. Different businesses can benefit from using these websites. So many people use these websites every day. Rather than having to look through newspaper ads or look at sales on the commercials, you can just log onto these blogs. Social media marketing has become so popular because businesses have the ability to publicize and promote their products. They put up coupons and special offers the business has to offer. Social network sites have a lot of traffic and can increase sales. Social media marketing is very effective in getting the word out about



References: Blanchard, O. (2011). Social Media ROI: Managing and Measuring Social Media Efforts in U Your Organization Boone, L., & Kurtz, D. (2012). Advertising on Facebook: Unlimited Potential? Contemporary Business 14th Edition Funk, T. (2009). Web 2.0 and Beyond. Westport, CT: Praeger Publications Israel, S Trottier, D. (2012). Policing Social Media. Canadian Review of Sociology, 49(4), 411- 425

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