Keurig
Brewing excellence, One cup at a time.
Keurig in Dutch means excellence. It is the leading single cup brewing system in North America. The U.S. annual per capita consumption of coffee was estimated to be 424 servings, which included in-home and out-of-home roast and ground, instant, and ready-to-drink
(bottled/canned) coffee.2
The total coffee market in 2008 was estimated to be 1.8 billion pounds, or $19.3 billion. 3
While specialty coffee was only about 17 percent of total domestic coffee consumption by volume, the sector had grown to over half the value of the U.S. coffee industry. 5
The specialty coffee market was estimated to be worth
$11 billion annually.
Specialty coffee consumption had increased over 48 percent in the United States from 2001 to 2006.
Keurig was a technology company in the coffee industry. Keurig brewers represented a fusion of technology and design. To maintain and enhance its position as a leader in the gourmet single-cup market, Keurig invested significant resources and capital in engineering and research and development. This led to a strong and growing portfolio
Keurig’s integrated engineering team drove fast and innovative product development in all three areas that supported Keurig’s of market-leading, proprietary technology. single-cup system: brewers, portion packs, and high-speed packaging lines that manufactured the portion packs. Keurig’s integrated approach to new product development has resulted in accelerated new product launches since 2004.
History of Keurig Keurig was started in 1992 by Ian Greenwood and Peter Dragone with the belief that the coffee should always be served fresh, at home or at the office. The concept of coffee house taste by the cup was unique and new to the market.
Ian Greenwood attained the idea of brewing coffee with which he approached, Peter Dragone, a Harvard business school pass out and with an established background in the food
Keurig in Dutch means excellence. It is the leading single cup brewing system in North America. The U.S. annual per capita consumption of coffee was estimated to be 424 servings, which included in-home and out-of-home roast and ground, instant, and ready-to-drink
(bottled/canned) coffee.2
The total coffee market in 2008 was estimated to be 1.8 billion pounds, or $19.3 billion. 3
While specialty coffee was only about 17 percent of total domestic coffee consumption by volume, the sector had grown to over half the value of the U.S. coffee industry. 5
The specialty coffee market was estimated to be worth
$11 billion annually.
Specialty coffee consumption had increased over 48 percent in the United States from 2001 to 2006.
Keurig was a technology company in the coffee industry. Keurig brewers represented a fusion of technology and design. To maintain and enhance its position as a leader in the gourmet single-cup market, Keurig invested significant resources and capital in engineering and research and development. This led to a strong and growing portfolio
Keurig’s integrated engineering team drove fast and innovative product development in all three areas that supported Keurig’s of market-leading, proprietary technology. single-cup system: brewers, portion packs, and high-speed packaging lines that manufactured the portion packs. Keurig’s integrated approach to new product development has resulted in accelerated new product launches since 2004.
History of Keurig Keurig was started in 1992 by Ian Greenwood and Peter Dragone with the belief that the coffee should always be served fresh, at home or at the office. The concept of coffee house taste by the cup was unique and new to the market.
Ian Greenwood attained the idea of brewing coffee with which he approached, Peter Dragone, a Harvard business school pass out and with an established background in the food