Keurig Green Mountain Coffee Company: Case Study
This essay discusses the challenges of corporate social responsibility (CSR) faced by the Keurig Green Mountain Coffee Company.
Keurig Green Mountain Coffee Company's values are; "We brew a better world-We use the power of business to make the world a better place." It's mission is "A Keurig® brewer on every counter and a beverage for every occasion." Having a Keurig coffee brewer on ever counter is a frightening proposition for the Keurig machine's inventor and a number of users that have woke up and asked where do all the individual serving K-Cups go after their thirty seconds of use are up. The Keurig machines inventor, John Sylvan has been quoted by The Atlantic magazine “I feel bad sometimes that I ever did it.”
The Keurig coffee brewer …show more content…
Keurig Green Mountain Coffee's responded to these criticisms with an integrated sustainability model run by a sustainability leadership committee. The model is broken down into three parts; Resilient Supply Chain, Sustainable Products, and Thriving People and Communities. The Resilient Supply Chain takes care to nurture and follow the coffee, Sustainable Products will innovate and develop technology to have 100% recyclable K-cups by the year 2020 and Thriving People and Communities will take care of employees both in the coffee growing countries and in U.S. Keurig Green Mountain Coffee Company facilities.
With innovative products, carefully cultivated supply chains, and an eye on the health and safety of the people that contribute to the Keurig Green Mountain product I believe that the company is on the right trajectory. I fear however it is too late for the 9 BILLION plus K-cups from just last year in the landfills and with an accumulation of 9 billion or more each year for the next five years, we have not seen the end of the single use, non-biodegradable, virtually un-recyclable plastic coffee
Keurig Green Mountain Coffee Company's values are; "We brew a better world-We use the power of business to make the world a better place." It's mission is "A Keurig® brewer on every counter and a beverage for every occasion." Having a Keurig coffee brewer on ever counter is a frightening proposition for the Keurig machine's inventor and a number of users that have woke up and asked where do all the individual serving K-Cups go after their thirty seconds of use are up. The Keurig machines inventor, John Sylvan has been quoted by The Atlantic magazine “I feel bad sometimes that I ever did it.”
The Keurig coffee brewer …show more content…
Keurig Green Mountain Coffee's responded to these criticisms with an integrated sustainability model run by a sustainability leadership committee. The model is broken down into three parts; Resilient Supply Chain, Sustainable Products, and Thriving People and Communities. The Resilient Supply Chain takes care to nurture and follow the coffee, Sustainable Products will innovate and develop technology to have 100% recyclable K-cups by the year 2020 and Thriving People and Communities will take care of employees both in the coffee growing countries and in U.S. Keurig Green Mountain Coffee Company facilities.
With innovative products, carefully cultivated supply chains, and an eye on the health and safety of the people that contribute to the Keurig Green Mountain product I believe that the company is on the right trajectory. I fear however it is too late for the 9 BILLION plus K-cups from just last year in the landfills and with an accumulation of 9 billion or more each year for the next five years, we have not seen the end of the single use, non-biodegradable, virtually un-recyclable plastic coffee