Intercultural Communication

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I. INTERCULTURAL COMMUNICATION. FRAMEWORK

"...the single greatest barrier to business success is the one erected by culture." Edward T. Hall and Mildred Reed Hall
Why study Intercultural Communication?
Cultural diversity and multiculturalism are the realities of everyday life for almost everyone. The growth of interdependence of people and cultures in the global society of the twenty-first century has forced us to pay more attention to intercultural issues. In order to live and function in this multicultural environment as effectively and meaningfully as possible, people must be competent in intercultural communication. Therefore, demands for intercultural communication skills are increasing as more and more businesses go global or international. We realize that there are barriers and limitations when entering a foreign territory. Without the help of intercultural communication we can unknowingly cause confusion and misunderstandings. For these intercultural businesses to breach the cultural barriers encountered when stepping into foreign grounds it is vital for business people to fully understand the cultural differences that exist so as to prevent damaging business relations due to intercultural communication gaps.
We should also be aware of the reasons for the development of the world into a global system: a. The development of technology has enabled a constant flow of information and ideas across boundaries. Communication is faster and more available than ever. The development of transportation as well, has increased face-to-face contact with people from different cultural backgrounds immensely b. These developments have affected the world economy. The business world is becoming more international and interrelated. c. Widespread population migrations have changed the demographics of several nations and new intercultural identities and communities have been born. d. The development of multiculturalism
Working, meeting, dealing,

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