Values are the most felt beliefs shared by any culture. They show what is wanted in their lives, not what is needed. The main belief behind values is that it is a shared perception on society and on ones self. But that is human nature to have many sides, like the whole "Good" versus "Evil." It is human nature to be one of the three elements. They can be basically a good person. They can be a mixture of good and evil. Or they can be basically evil. This type of thinking is one way of analyzing the thoughts and actions of people. Many people in America hold this belief. In the past years, there has been a shift of views in human nature. Many people are changing their views on the primary evil of humanity.
These values can influence different patterns of communication between people. People who are very individualistic will prefer to have direct contact when communicating. While group oriented people or societies will prefer less direct contact in communication where there is no face-to-face communication going on. Or a collective orientation emphasizes a connection between other individuals. But these values have a direct connection with economic status. Normally, a person with a higher economic class will be favorable to collectiveness, because they donate