Topics: Marketing, Telemarketing, Sales lead Pages: 2 (551 words) Published: May 12, 2014
An Overview: Business-to-Business (B2B)
A lead is the key person in the B2B business. The present and the future success of any organization depend upon the type of leads it owns. A lead is basically a potential buyer or consumer for any product or service. It is very essential to identify it. Thus, companies go for outsourcing to the B2B lead generation companies. Though lead generation is one of the most key activities for a company, but it is wise to outsource. The lead generation companies are adroit in this field. They have expert telemarketing professionals who are capable in tapping the right leads for a company. There are different ways through which a company can get their right leads. They are cold calling, direct marketing, trade shows, internet/social marketing and advertising. Cold calling is one of the most practiced processes.

Getting your best Leads:
Identifying and procuring your sales lead is one of the most challenging tasks for any company. It is very essential for a company to tap their sales leads for a long term business. Hence it becomes very essential for a company to outsource this function to an appropriate B2B Lead Generation company. The following are the steps for getting your sales leads:

1) Spot the target market: Before going in for making a cold call or any other marketing activity, it is very essential to decide your target market. This will simplify in choosing the right leads for your product or service. It is very essential for the B2B lead generation companies to make their tele calling professionals clear about their product/service. 2) Do prior scheduling of your marketing initiatives: Before tapping the market, it is very advisable to plan the schedule well. Mixing of these activities may lead to mess. So, activities like tele calling, advertising, road shows, internet marketing, etc… needs to be implemented in right co-ordination and time. 3) Tap your near and dear ones: It is...
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