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Target Corporation Porter's 5 Forces

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Target Corporation Porter's 5 Forces
An external analysis of the seven environmental factors, global, demographic, economic, political/legal, socio-cultural and technological factors will aid in analyzing the key influences of the discount retail industry.
Opportunities
1- 1,801 stores in the U.S. Demographic
2- continuous economic success during economy hardships. Economic
3- Target citizen political action committee. Global & political
4- Variety of services, like online store, super Target, Target financial services. Social cultural/ political
5- Social media is used for customer services as well as marketing of product and promotion. Technological.
Threat
1- Competitors have larger distribution areas. Demographic.
2- Inflation rate could be higher, lacking due to fall
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It has a reputation for value for money, convenience and a wide range of products all in one store.( marketing).
3- Target Corporation is organized into distinct divisions and offers thousands of products. And the Target Corporation stores contain groceries, clothes, healthcare products, toys, electronics, bedding, sports and recreation, automotive, among other items. Because of this conglomeration of products, the typical consumer can go into Target Corporation and walk out without having to stop at another store for anything that they could need. (Marketing /sales).
4- Target Corporation has grown substantially over recent years. (Research and Development).
5- Leads industry in information technology. The company has a core competence involving its use of information technology to support its system. Computer Information Systems They also offer a safe, secure and complete website where consumers can purchase all of the same products found in the store. (Information
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They are educated and successful business people and all directors and staff. Strong Management Leadership in Target Corporation’s executive office that provides leadership for all divisions. The divisions are encouraged to share advances in technology and coordinate purchasing and financial management. (Management).Weaknesses
1- Target Corporation is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control. (information technology).
2- Since Target Corporation sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors. (Sales/ marketing)
3- The company is has no experienced global expansion that Target Corporation operates stores in the continental United States only. Its largest competitor, Wal-Mart, has stores in Canada, Mexico, and many other countries.

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