Sh3050 Unit 4

ASSIGNMENT COVER SHEET

Name:

Marinel De Abreu

Address:

Tecom Dubai

Post code / Zip:

36050

Telephone No:

00971503509140

Email Address:

[e-mail]

Date:

15 January 2015

Course Name:

HND Business & Human Resource

Tutor Name:

Robert Smith

Assignment Name:

Marketing Unit 4

Understanding the concept and process of Marketing

Explain the various elements of the Marketing Process

Marketing is an essential part to the Organisations survival as we live in a customer driven environment that is possessed with endless aggressive competition. Thus the marketing process and effectiveness is important.

There are many definitions to define marketing but it is essentially the creation, communication and
It has also undertaken various charitable projects under its wings as a social responsibility movement towards its biggest markets (Africa and India). This is an effort towards relationship marketing, working towards retaining existing customers and encourage cross selling through family programmes or word-of-mouth from those already satisfied customers. Retaining customers who have already established a relationship with the company, will go through a life cycle, these customers are less sensitive to price change, are willing to try its share-code partners or companies who are in alliance with Emirates, and are less costly to service then acquiring new
Choose a targeting Strategy for a selected product or service

Product/Service : Contiki Tour Tailor made travel packages for young adults on budget

Market Segmentation/ : For young travellers Between the age of 18-35 who have a need to travel. University students or graduates Young working adults who want to break away from The rate race of a nine to five job and “find” themselves Individuals who like to meet new people Single adults Both male and female Adventurous and

Segmenting the audience :
Demographics
Young university students/graduates/singles who are both male and female

Psychograpgics
Segment of the market who are at a similar stage of the life-cycle, just starting out and curious of the world.
Educated individuals has they have a need to discover new things and new places. They want to be in the know.
Individuals that have a urge to travel, have not travelled much and are ready to break free from the nest.
People that have a similar hobby, such as traveling, partying, socialising, photography and meeting new