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IMS BIG BAZAR
THESIS
ON
Customer Relationship Management
In Retail Sector

THESIS SUBMITTED TOWARDS FULFILLMENT
OF
MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY:

MOHIT GUPTA
ID No.: D1114SSICHEUGPC10008(4251) Contact No: 9871208226
UNDER THE GUIDANCE OF:

EXTERNAL SUPERVISOR
Mr. Sajal Gupta
(CRM Manager)

DECLARATION

I ‘Mohit Gupta’ hereby declares that this Thesis titled ‘To study the Customer Relationship Management In Retail Sector (Big Bazaar)’ is a genuine work done by me. Information presented here is correct to the best of my knowledge. Also the report presented has not been submitted anywhere else.

Mohit Gupta

PREFACE

Master of Business Administration (M.B.A.) programmer is one of the most reputed professional courses in the field of management. This course includes both theory and its applications as per contents of its curriculum. Report is an integral part of Master of Business Administration programmed of Institute of Management & Studies. It give exposure to our practical knowledge and also to get interact with the various aspects of present market conditions. Each student is required to undergo practical training, after the .completion of third semester examination.

The Project Report programmers are designed to give the managers the future of the corporate happenings and work culture. The real life situation is really different from the stimulated exercise enacted in an artificial environment inside. The project Report programmers are designed, so that the managers or tomorrow do not feel when the time comes to take responsibilities
The report presented here is a result of my hard work. This project helps me to learn about of working of retail sector.
.


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