A mall is a large building with many retail stores and interconnecting walkways designed for many purposes and needs of the visitors. Today, malls are gaining increasing popularity and are beginning to be a part of the people’s lives, especially the youth, who are still in the stage of developing who they are and what they want to become in their lives.
In Olongapo City, the recent constructions of SM and Harbor Point malls brought changes to the city and its people. But their impact still remains to be measured. Are they leading us towards progress, or are they just changing the perception of the youth and stunting their growth? Are malls just distractions for the students?
The impact of malls, specifically on the youth, in different aspect of their lives is becoming important because it helps shape their personality and future, in terms of their study habits and academic performance.
Background of Study
Malls have gained significant importance from college students as they have growing purchasing power; their money attitude also has been changing with relatively easy access to credit cards. Therefore, the lifestyle of the college students when it comes to their academic performance is worth to be researched.
Basically, there are varieties of factors that influence a student to visit malls. But all these factors may contribute to their performance in school, whether positive or negative. Malls, with its diverse offerings to the youth, could provide distractions for the studying youth. But this idea depends on how we perceive the effects of malls. The concept of research is not only to do some studies and find results, but to analyze the youth’s mentality.
We have chosen the SM and Harbor Point as representation of the large shopping malls and shall conduct a survey through a prepared questionnaire to the students of Gordon College to gather information for this research paper. Theoretical Framework
According to the recent consumer...
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