Preview

The Mall

Good Essays
Open Document
Open Document
289 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Mall
In Alan Brinkley’s essay The Mall he explores the history of shopping complexes in the United States and gives us insight on the different kinds of complexes. The mall started off as a shopping center. The first shopping center was the Country Club Plaza, opened in Kansas City in 1924. The shopping center soon increased in size and became small “strips.” In 1956, the first enclosed, climate controlled shopping opened in Minneapolis and was called South Dale Shopping Center many cities. The malls spread and began to have similar aspects of the downtowns that they were rapidly displacing, but they were safer. Soon after that malls started being built in many cities. The malls were still increasing in size and they were begging to add movie theaters, video arcades, bowling alleys, restaurants, and hotels. “In cities and towns in every part of America, malls became not just a place for shopping, but often centers of a much-altered community life as well” (Brinkley 115). Malls became like little cities with their own police that were private security forces. For the most part they were able to keep undesirable customers off the premises. Mall evolved into self-contained imitations of cities, minus many of the troubling abrasive features of downtowns. Malls set out to be perfect urban spaces mostly having white middle class women in mind. Many teenagers began to cling to the malls instead of other hang out spots such as street corners, parks and downtown. The mall became a universal shopping center that attracted everyone.

Work Cited
Brinkley, Alan. “The Mall”. Patterns for a Purpose. N.p.: n.p., n.d. 115-16. Print.
Brinkley, Alan. The Unfinished Nation: A Concise History of the American People, 2010.



Cited: Brinkley, Alan. “The Mall”. Patterns for a Purpose. N.p.: n.p., n.d. 115-16. Print. Brinkley, Alan. The Unfinished Nation: A Concise History of the American People, 2010. Print

You May Also Find These Documents Helpful

  • Good Essays

    David Guterson’s narrative about the Mall of America delves into several facets that are embedded throughout the mall both physically and mentally. A vivid description about the mall’s interior design makes the audience feel like they have visited the mall. Guterson also writes about how people, individually and as a society, are effected psychologically by this pseudo-metropolis. The grandeur of the mall is, without question, second to none. Shoppers are drawn to visit because of all the modern frills contained within. A theme park, arcade, hundreds of shops, and eateries are the staples of the mall, but the gardens, flowers, and trees define the mall as being “the best of the best.” The atmosphere created by combining “Mother Earth” with…

    • 358 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Baby Boom

    • 1511 Words
    • 7 Pages

    In the early 1990's, Americans were spread out and the suburbs were not as appealing. When the American mall came, numerous ideas and opportunities came as well. Americans began to move closer to these newly found projects and begin to socially adapt. The American mall allowed people to come together and have the opportunity to shop, eat, and socialize all in the same place. Malls began to offer more than just a place to shop. In the 1950's, we saw Gruen's creative design of an enclosed complex that was equip with central garden courts with fishponds, balconies, hanging plants, and cafe tables. These buildings also began to come built with central air and heating, which was very modern during this time. Malls were now becoming a place for people to not only shop, but a place of enjoyment and relaxation. People no longer began to come to the mall to buy clothing or house ware; they began to see the mall as a fun, new innovative place of excitement. People would meet each other at mall to hang out and have fun because all in the same building were places for consumers to enjoy children’s' play areas, live shows, and packed auditoriums (Gruen and Smith, 24). A variety of foods in either the food court or themed restaurants were also available. There were different ways to get people on board with this new building. Some days employees were asked to bring their families to the mall and…

    • 1511 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Brookfield Place

    • 552 Words
    • 3 Pages

    The question of whether malls are in or out in Manhattan has been hotly contested since Brookfield Place, a luxury mall in downtown Manhattan, sprung up directly across from Ground Zero. Even as a Real Estate investor, I can relate to both sides of this argument, especially when bringing it down to the basic question of what exactly constitutes a mall? As Adam Bonislawski relates in his Observer article, there seems to be some question over whether or not Brookfield Place can even be categorized as such.…

    • 552 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Growing Up Controlled

    • 873 Words
    • 4 Pages

    Malls have negative influences on American teenagers because malls preprogram kids to all have the same set of values, which is to be consumers. Teenagers have less opportunity to think what they kind of life style they want to have because they are automatically indoctrinated to “shop” since they are small. According to Kowinski’s article, malls give people a sense that the goal of life is all about making money and spending it on products. However, consuming should not be the main goal of life. Malls restrain the way people think, so kids today are not able to have critical thinking about their lives. For example, my cousin, Joyce, grew up in California. When she was little, my aunt, Joyce’s mom, would usually drop her in the mall due to her work. Because my aunt was unable to take care of my cousin, she let my cousin spend her own time in the mall sometimes after school. Everytime, before my aunt dropped off Joyce at the mall, she would always give her some money so she could buy food or whatever she wanted. Gradually, my cousin got used to the consuming style, and she thought the mall was part of her life. Malls preprogrammed her to be a consumer in the future. Now, whenever my cousin goes to malls, she feels the necessity to spend money. My cousin’s mind has been influenced by malls since she was young, so she can not think independently now. She thinks mall is the place where she has to spend money. Malls are bad to American kids because they promotes kids to become consumers and allows kids to have less chance to think on their own ways.…

    • 873 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Walmart

    • 785 Words
    • 4 Pages

    Top executives of the company are offered as a part of their salary to have some stock. Undoubtedly such people also want the company share to rise as their compensation is dependent on them.…

    • 785 Words
    • 4 Pages
    Good Essays
  • Better Essays

    The World’s First Modern Shopping Mall by James Grahame touches exactly on what I am thinking of. The first shopping mall ever created back in 1956 by Victor Gruen was intended to help communities by bringing people together to shop, chat, and spend time with their loved ones and friends. Many places used the concept and made even more malls all across the United States. He wanted them act as a substitute for the arcades found in old European cities and give people easy access within walking distance. No one could have anticipated what would…

    • 1264 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Walmart

    • 491 Words
    • 2 Pages

    Sam Walton opened the first Walmart store in 1962 in Rogers, Arkansas. It was a discount and retail shop. Sam Walton's strategy was: The Lowest Prices Anytime, Anywhere. He wants to increase his sales volumes by keeping sales prices lower than his competitors. He earns his profits through volume instead of by prize.…

    • 491 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Walmart

    • 1096 Words
    • 5 Pages

    Walmart was renowned throughout the world for its pioneering supply chain practices and it’s insatiable thirst for investing in resources that would help it further cut on its costs and thereby add to its competitive advantage. However, sustainable growth as a means of leveraging profitability was not on the company agenda till 2004.…

    • 1096 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    walmart

    • 9266 Words
    • 38 Pages

    "What are the 10 worst things we can do to fail?"2 This was how Lee Scott, CEO of Wal-Mart,…

    • 9266 Words
    • 38 Pages
    Powerful Essays
  • Good Essays

    Walmart

    • 586 Words
    • 2 Pages

    The Norwegian Pension Fund divested its $416 million stock of Walmart, which is the largest supermarket chain in the world. The reason of divesting is that Walmart bear “unacceptable risk of contributing to serious or systematic human rights violations”. Is this move reasonable for the fund? Given that Walmart had a good return on investment and already emphasis the ethical responsibilities to its suppliers.…

    • 586 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    [this can be self generated if you follow carefully the steps in creating the figures / tables in your paper]…

    • 1389 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    With the economic downturn, businesses are suffering greatly and closing rapidly; because of this it is important to figure out ways to reduce these closings and help companies prosper. One business type that has seen drastic closings is the strip mall. While research suggests that location, façade design, greenery, anchor stores, store offerings and other attractions pull in much more foot traffic than malls who are missing these features (source), strip mall abandonment is still a huge problem in the United States. We have to wonder why so much new strip mall construction is occurring without the implementation of these features, or if they are why are they still failing? The purpose of this research study is to determine how façade design, location, and store offerings in strip malls affect customer shopping behaviors. This study is important to determine how society as a whole can become more sustainable by keeping new construction down and reviving failed strip malls and making them a success.…

    • 2764 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    Electronic Mall

    • 1378 Words
    • 6 Pages

    By the increase in the internet usage in different aspects of today’s life, the amount of creative and innovative ways to utilize the electronic world have eventually increased. It is easy and popular among the users to use search engines as a method to gain access to a specific product or service. However, while using the internet for their shopping, they may face difficulties regarding to lack of enough information about the product or service they are looking for, such as the specifications, alternatives, vendors, quality, price list, etc. This is where the market opportunity for electronic malls (e-malls or Cybermalls) lies. Electronic mall is a collection of electronic shops gathered together via a single-point-of access website (Turner, 2000). E-mall can also be known as a web site that displays electronic catalogs from different suppliers and vendors, and charges commission from them for the sales revenue brought by the e-mall. The stores in the e-mall are usually linked together through a common category or relevance such as brands, industrial sector or even payment methods.…

    • 1378 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    The development of shopping malls can be traced back to 1850’s, when the first Department store was opened in Paris starting the era of mass consumption. Mass Production and consumption…

    • 7281 Words
    • 30 Pages
    Powerful Essays
  • Good Essays

    Term Shopping Mall

    • 1766 Words
    • 8 Pages

    Modern "car-friendly" strip malls developed from the 1920s, and shopping malls corresponded with the rise of suburban living in many parts of the Western World, especially the United States, after World War II. From early on, the design tended to be inward-facing, with malls following theories of how customers could best be enticed in a controlled environment. Similar, the concept of a mall having one or more "anchor store" or "big box stores" was pioneered early, with individual stores or smaller-scale chain stores intended to benefit from the shoppers attracted by the big stores.[1]…

    • 1766 Words
    • 8 Pages
    Good Essays

Related Topics