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Hyatt
Executive Summary
Hyatt, one of the renowned international hotel chains has expanded their global operation across the world. The strong brand image along with efficient global account management, so far Hyatt has achieved great success in hospitality industry. Their success has created strong position in Asian market owning hotels in more than 10 nations. Even there are maximum of 3 hotels only in India. The mission is to provide authentic hospitality by making a difference in the lives of the people every day. The focus on this mission in pursuit of goal of becoming the most preferred brand in each segment that serves the associates, guests, and owners. Hyatt supports the mission and goal by adhering to a set of core values that characterizes our culture. Hyatt manages, franchises, owns and develops Hyatt branded hotels, resorts and residential and vacation ownership properties around the world. As of March 31, 2011, the Company 's worldwide portfolio consisted of 451 properties.
The hospitality industry in Bangladesh on the other hand is a very new industry specially the niche luxurious and premium hotel services. There are few international hotels operating in Bangladesh but are not sufficient enough to treat the locals and foreigner with same values. Therefore, government’s positive signal towards the hospitality industry and successive tourism, have made the business more lucrative for foreign investors. At this point, it is quite predictable that Hyatt Corporation has potential in this not-so-matured hospitality industry with less than 10 actual 5 star hotels. The environment of operating business for Hyatt seems to be very friendly as there is no fierce competition but indeed there is a potential threat for new comers in such attractive industry in near future.
Considering the technical, financial and legal aspects or feasibility of investing in Bangladesh, Hyatt may take benefits of the allowances provided by the government and start their operation

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