How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan

Topics: Electronic commerce, Online shopping, Pages: 13 (2771 words) Published: April 18, 2015
 Research Paper

“How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan?”

MIAN Zakaria Ali
Roll # 062
MBAF14 (2ND)

Internet has developed in new delivery channels electronic transactions are increasing day by day. This need has arisen to understand how internet adopted by consumers foe online Shopping. Most of the people who use the internet may purchase goods online, but that there are still some reasons for which consumers are reluctant to buy online. The attitudes of people toward the purchase online are different in Pakistan as compare to other Countries. The purpose of this study is to review the factors felt reservation of consumers in online shopping. The main objective of this research is to study, especially what are factors affecting the consumers directly for online shopping. To this end, for this purpose I use special Observations and also used study papers to develop a clean reports of factors affecting consumers buying behavior as a online Purchasers.

The results of the survey analysis has shown that most of the people already shopping online and prefer to make their purchases online, but there are some factors such as psychological factors, social factors, emotional factors, and the privacy factors, Education Factors, Culture, which affect the buyer attitudes of online purchases. The protection of privacy and providing security to Consumer Who Are Purchasing Online (Use Cards) are major problems that affect the behavior of the population to buy online. Various attitudes of consumers toward online shopping are not in rest in the study which reveals that the purchase online is easy, comfortable and better that conventional shopping due to various factors.

Price, the trust, the convenience and the recommendations have been identified as important factors. Price was Considered to be the most fascinating and affecting factor for the majority of students and the general public. Most of the consumers hesitate not to do shopping online, because of the insecure payment and transactions systems.

Online Shopping In Pakistan, Factors affecting Consumers online Buying Behavior, Future of Online Shopping in Pakistan, Virtual Purchasing


From The Last Ten Years Researchers and practitioners thinking new ways to motivate Customers to purchase using the electronic commerce. Hence they are looking with great insight the behavior of Customers. With the development of the retail E-commerce, researchers continue to explain E-attitude of consumers by different perspectives. E-commerce is the buying and selling of the goods and services online; internet is the best source to use this tool.

Today the amount of trade that is conducted electronically using e-commerce has increased with a wide spread usage of internet and technology. E-commerce includes transferring of funds online, Online Banking Services supply chain management, marketing over internet, In Pakistan it started as buying of online services from other countries virtually and it involved a complete trade in which service was given through internet and money was transferred through credit Cards.

The invention of the internet has created a new way of the Purchasing as compare to traditional way people shop. Customers are no longer tied to be waiting for opening of Shops; it may become active virtually at any time and any place to purchase products and services. The Internet is relatively new medium for the communication and the exchange of information which has become present in our daily lives. The number of Internet users is constantly increasing, which is also significance that online purchasing is increasing rapidly. The Future of Online Purchasing now opening new ways for small investors to Invest and Work Virtually by Starting their Business. (Joins, Scherer & Scheele, 2003).

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