How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan
Research Paper
“How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan?”
MIAN Zakaria Ali
Roll # 062
MBAF14 (2ND)
Abstract:
Internet has developed in new delivery channels electronic transactions are increasing day by day. This need has arisen to understand how internet adopted by consumers foe online Shopping. Most of the people who use the internet may purchase goods online, but that there are still some reasons for which consumers are reluctant to buy online. The attitudes of people toward the purchase online are different in Pakistan as compare to other Countries. The purpose of this study is to review the factors felt reservation of consumers in online shopping.
The main objective of this research is to study, especially what are factors affecting the consumers directly for online shopping. To this end, for this purpose I use special Observations and also used study papers to develop a clean reports of factors affecting consumers buying behavior as a online Purchasers.
The results of the survey analysis has shown that most of the people already shopping online and prefer to make their purchases online, but there are some factors such as psychological factors, social factors, emotional factors, and the privacy factors, Education Factors, Culture, which affect the buyer attitudes of online purchases. The protection of privacy and providing security to Consumer Who Are Purchasing Online (Use Cards) are major problems that affect the behavior of the population to buy online. Various attitudes of consumers toward online shopping are not in rest in the study which reveals that the purchase online is easy, comfortable and better that conventional shopping due to various factors.
Price, the trust, the convenience and the recommendations have been identified as important factors. Price was Considered to be the most fascinating and affecting factor for the majority of students and the general public. Most of the
“How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan?”
MIAN Zakaria Ali
Roll # 062
MBAF14 (2ND)
Abstract:
Internet has developed in new delivery channels electronic transactions are increasing day by day. This need has arisen to understand how internet adopted by consumers foe online Shopping. Most of the people who use the internet may purchase goods online, but that there are still some reasons for which consumers are reluctant to buy online. The attitudes of people toward the purchase online are different in Pakistan as compare to other Countries. The purpose of this study is to review the factors felt reservation of consumers in online shopping.
The main objective of this research is to study, especially what are factors affecting the consumers directly for online shopping. To this end, for this purpose I use special Observations and also used study papers to develop a clean reports of factors affecting consumers buying behavior as a online Purchasers.
The results of the survey analysis has shown that most of the people already shopping online and prefer to make their purchases online, but there are some factors such as psychological factors, social factors, emotional factors, and the privacy factors, Education Factors, Culture, which affect the buyer attitudes of online purchases. The protection of privacy and providing security to Consumer Who Are Purchasing Online (Use Cards) are major problems that affect the behavior of the population to buy online. Various attitudes of consumers toward online shopping are not in rest in the study which reveals that the purchase online is easy, comfortable and better that conventional shopping due to various factors.
Price, the trust, the convenience and the recommendations have been identified as important factors. Price was Considered to be the most fascinating and affecting factor for the majority of students and the general public. Most of the