Case of Social Enterprise

Topics: Online shopping, Quantitative research, Qualitative research Pages: 11 (2720 words) Published: August 28, 2013
Module Title: Research Design and Critique
Name of Group: BLSS1
Assessment Title: Report
Project Title: Attitudes of people about online shopping
Date of Submission: 30/05/2012
Word Count: 1718

Table of contents:
1. Proposal Title…………………………………………………………………..................3 2. Introduction………………………………………………………………………………..3 2.1 Title………………………………………………………………………………………….3 2.2 Aims…………………………………………………………………………………………3 2.3 Research Questions………………………………………………………………………….4 2.4 Rationale…………………………………………………………………………………….4 3. Literature Review ……………………………………………………………………….....4 4. Methodology………………………………………………………………………………..7 4.1 Research Design .……………………………………………………………………………7 4.2 Method………………………………………………………………………………………7 4.3 Time plan……………………………………………………………………………………8 5. Ethical Considerations……………………………………………………………………8 5.1 Anonymity…………………………………………………………………………………..8 5.2 Informed consent……………………………………………………………………………9 5.3 Guarantee confidentiality……………………………………………………………………9 5.4 Right to withdraw…………………………………………………………………………...9 5.5 Emotive Hurt……………………………………………………………………………….10 6. Bibliography……………………………………………………………………………….11 7. Appendix…………………………………………………………………………………..14

1. Proposal Title:Attitudes of people about online shopping

2. Introduction:
2.1 Title
Along with the development of science and technology, the Internet has become a necessary part of life. However, to be alongside the Internet developing, countless related industry will to be created, especially online shopping. In general, Internet shopping is special consumer behavior that "on the Internet, the customer will buy directly from the seller of goods or services, but no intermediary service"(Enrique, 2005). It has many advantages, such as convenience, save time and cheaper prices. However, it also brings problems, for example, unsafe consumer’s personal information safeguard or low quality goods. Therefore, people hold different attitudes for online shopping(Ann, 2012). In order to depth research thisproblem, this research will conduct an investigation about themotivation of modern people on online shopping. However, due to the youth is the biggest part in online consumer groups, for this reason, the students of University of Liverpool(UL) will be selected as the research object and research will through random sampling questionnaire to collect the data. 2.2 Aims:

This research aims to explore the UL students’ attitudes about online shopping. To be more specific, it will figures outthe crucial elements regarding the contents and find the motivation about people why they choose online shopping.

2.3 Research Questions:
* What is the motivation for people choose online shopping? * How does gender difference affect online shoping?
* What is securityabout online shopping?

2.4Rationale:
The rationale of online shopping is the motivation is basically factor to affect consumer to choose products. To compare with traditional shopping, cheaper price, time saving and complete varieties constitute the main motivation for shop online.Hence, motivation is the reasonwhy people who chose online shopping to replace traditional shopping. In addtion, gender difference will affect consumer bahavior. The reason for this is consumers have different bias, different gender background, personality and attitudes will affect consumer to choose production. This research will conduct an investigation about the motivation of modern people on online shopping. Then analysis the gender difference, and finally consider the security about online shopping. 3. Literature Review:

According to Soopramanien’s report (2010) which was describe retail industry said online shopping is the mainstream of purchase in modern world. They quoted consumers' shopping online rising rates as evidence that this trend. For instance, the Market Research Institutions’ research survey, Britain's consumers are more interested in online shopping, compared with the...

Bibliography: * BBC, (20 January, 2006), “Festive boom for online shopping”,Retrieved 12/05/2012.
From: http://news.bbc.co.uk/1/hi/business/4630472.stm.
* Dianne Bown-Wilson,(2011), “Definition of Consumer Motivation”,Retrieved 12/05/2012.
From:http://www.ehow.com/about_6572429_definition-consumer-motivation.html.
* Enrique, B., (2005)
* Jerri Ledford, (2010), ‘Five Tips for Online Shopping Safety’, Retrieved 12/05/2012. from:http://idtheft.about.com/od/preventionpractices/a/OnlineShopping.htm.
* Metro news, (2012), “Shoppers spend £1bn a month online”,Retrieved 12/05/2012.
* Kwak, Hyokjin, Richard J. Fox, and George M. Zinkhan (2002), "What Products Can Be Successfully Promoted and Sold via the Internet? ". Journal of Advertising Research, 42(1), 23-38.
* Monsuwé, Toñita Perea y., Dellaert, Benedict G.C., Ryter, Ko de, (2004), “What drives consumers to shop online?”, A literature review, International Journal of Service Industry Management, Vol. 15 No. 1, pp. 102-121.
* Rodgers
* Rogers and HarrisM. A., (2003), "Gender and E-commerce: An Exploratory Study," Journal of Advertising Research, 43 (3), 322-330.
* Salim, B., Tayib, M., & Abidin, S., (2000),“Computer crime and security a survey of financial institution in”. Press Malaysia.
* Soopramanien, D., (2010), 'Conflicting attitudes and scepticism towards online shopping: the role of experience ', International Journal Of Consumer Studies, 35, 3, pp. 338-347, Social Sciences Citation Index, EBSCOhost.
* Thompson S. H. TEO, (2002), ‘Attitudes toward online shopping and the
Internet’, Behavior& Information Technology, VOL
* Udo, G.J., (2001), "Privacy and security concerns as major barriers for e-commerce: a survey study". InformationManagement & Computer Security, vol. 9, pp. 165-174.
* Yu,C.M., & Abdulai, D.N., (2000),"E-commerce and the new economy: The Proceedings of International ".Press Malaysia.
* Zimmerman, A., (23/01/2012). "Showdown Over 'Showrooming '".Wall Street Journal (New York NY).Retrieved 12/05/2012.
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