TOPIC:- The Growth Of Online Consumerism in UK
STATEMENT OF THE PROBLEM:-
Understanding the customer behaviours should move along with customer expectations, customer requirements and their purchasing trend. Since there are several internal and external factors which impact the consumer buying decisions, the consumer buying process is multifaceted. These factors that influence the purchasing decision of an individual is manifested in the stages of consumer purchase behaviour as well as the type of buying behaviour the individuals possess. Because of the fact that a customer evaluates a product or service, it would be plausible to acknowledge the motivations that influence customers to the evaluation process.
Particularly, understanding the customer buying behaviours is one of the most challenging aspects in marketing as it understands why customers do what they do or don’t. Acquiring this knowledge, however, is critical for marketers since understanding such sheds light on important things that buyers may consider as well as suggest important influences on consumer decision-making. The interests of the consumers are uphold in such a way that marketers will be able to design marketing campaigns aligned on consumer requirements. The factors that affect how the consumer makes decision is also complicated. Since every individual is different, it would be detrimental to formulate rules that explain how buying decisions are made. Why the consumers buy is perhaps one of the questions that yield many answers. Nonetheless, there are internal and external influences that could be associated with consumer buying behaviours. Internal influences include perceptions, knowledge, attitude, personality, lifestyle, roles and motivation. External influences, on the other hand, are culture, group membership and purchase situation. How both of these influences apply to online shopping is not yet known. Specifically, which among these individual