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Google Case Study

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Google Case Study
1. How does the changing environment for business affect Google’s ability to communicate in this situation? The changing environment for business affects Google’s ability to communicate because everything is available on the internet now. Google said themselves that they hope to “provide the greatest access of information to the greatest number of people” (Argenti, 2009, p.22). Anything and everything that Google does or says in any situation is available for anyone to see. The very product that they are providing can also help or hinder them. If people in the United States and Europe did not have access to Google’s business records online, then they would never know about Google censoring in China. If they did not know, then groups such as Reporters Without Borders would not be able to use them as a launching group for their issues. It is also important to mention that not only Google, but all organizations have a difficult time communicating because of the formation of the “Global Village” (Argenti, 2009, p.7). People no longer have to wait for the morning or evening news to find out what is going on in certain situations; all they have to do is log on to their computer and search for whatever topic they desire more information on. Everyone knows that you can read hundreds of articles and posts about the same topic and each one will have a different view point and different facts; which is why it is hard for Google to communicate their side of the story.
2. Where is the company most vulnerable, from a communications standpoint? RWB said in a 2006 press release, “Google’s statements about respecting online privacy are the height of hypocrisy in view of its strategy in China” (Argenti, 2009, p.19). Google is most vulnerable, from a communications standpoint, in trying not to be labeled a hypocrite. For example, they cannot withhold their own business information while giving millions of people access to every other business. An example of this would be if


References: Argenti, P. A. (2009). Corporate communication. (5 ed., pp. 1-22). New York, NY: McGraw-Hill/Irwin. Austin, S. (Performer). (2012). Google alerts user 's to china 's web blocks. [Web Video]. Retrieved from http://live.wsj.com/video/google-alerts-users-to-china-web-blocks/D852019D-A55E-4A0A-8235-6C95A3E7A181.html Evans, K. (Performer). (2010). Google 's china gamble. [Web Video]. Retrieved from http://live.wsj.com/video/am-report-google-china-gamble/FA9FB8B4-BDC8-4F50-B8B1-9BA41F43DBD0.html
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