google case study

Good Essays
Question- 1
With a portfolio as diverse as Google’s, what are the company’s core brand values?
Ans: With a diverse portfolio, Google has its underlying core brand values. These core brand values are as follows –
Good Work Environment:
As a global corporate citizen, Google has always tried hard to be one of the “Good Guys” in the corporate world, underneath a touchy-feely work environment. Basically Google hires great people and expect a lot from them in return. They also try to create an environment where people can prosper and grow. They treat their people with justice and respect; share and welcome ideas openly.
Doing the Right Things:
Within its corporate culture, Google always encourages well-built ethics with an eminent founding credo: “Don’t be Evil”. Honesty and integrity in all they do and their business practices are beyond criticism. They have a motto of making money by doing good things.
Offering Prime Online Services:
Google adds value by providing tools to the advertisers’ better target their ads and better understand the effectiveness of their marketing. Google Analytics, free to Google’s advertisers, provides a custom report, or dashboard, detailing how Internet users found the site, what ads they saw and/or clicked on, how they behaved while there and how much traffic was generated.
Technology & Innovation:
Google always apply their technology and creativity to solve important problems and come up with new ideas. As a result they are in a quest of building the world’s best technology and products.
Marketing Asset Management:
With its ability to deploy data that enable up-to-the minute improvements in a Web marketing program, Google supports a style of marketing in which the advertising resources and budget can be constantly monitored and optimized.

Question-2
What’s next for Google? Is it doing the right thing taking on Microsoft with the concept of cloud computing, and Apple in the fight for smart phones?
Ans: With the

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