With a portfolio as diverse as Google’s, what are the company’s core brand values?
Ans: With a diverse portfolio, Google has its underlying core brand values. These core brand values are as follows –
Good Work Environment:
As a global corporate citizen, Google has always tried hard to be one of the “Good Guys” in the corporate world, underneath a touchy-feely work environment. Basically Google hires great people and expect a lot from them in return. They also try to create an environment where people can prosper and grow. They treat their people with justice and respect; share and welcome ideas openly.
Doing the Right Things:
Within its corporate culture, Google always encourages well-built ethics with an eminent founding credo: “Don’t be Evil”. Honesty and integrity in all they do and their business practices are beyond criticism. They have a motto of making money by doing good things.
Offering Prime Online Services:
Google adds value by providing tools to the advertisers’ better target their ads and better understand the effectiveness of their marketing. Google Analytics, free to Google’s advertisers, provides a custom report, or dashboard, detailing how Internet users found the site, what ads they saw and/or clicked on, how they behaved while there and how much traffic was generated.
Technology & Innovation:
Google always apply their technology and creativity to solve important problems and come up with new ideas. As a result they are in a quest of building the world’s best technology and products.
Marketing Asset Management:
With its ability to deploy data that enable up-to-the minute improvements in a Web marketing program, Google supports a style of marketing in which the advertising resources and budget can be constantly monitored and optimized.
What’s next for Google? Is it doing the right thing taking on Microsoft with the concept of cloud computing, and Apple in the fight for smart phones?
Ans: With the