Preview

Google Social Responsibility Case Study

Good Essays
Open Document
Open Document
994 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Google Social Responsibility Case Study
2.0 CORPORATE SOCIAL RESPONSIBILITY (CSR)
The corporate social responsibility is an activity where it has been involved by almost all of the company in the world. However, normally it would be the big companies which will engage more in these corporate responsibility activities. According to Lord Holme and Richard Watts (2010), Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. The concept of having this Corporate Social Responsibilities (CSR) in the company is growing and more and more company are joining and implementing the CSR policies
…show more content…
This is what Google wants to do where they want to show to the public that they are not concealing any information to the public. They want to show that they have nothing to hide and their work progress and outcomes are available to be seen by the public. Other than that, is focusing on the ethical behavior. This explains on the reason why Google are involving with the Corporate Social Responsibility (CSR) activities. They want to involve with preserving the ethical behavior standards at the corporate level. Google has been awarded as one of the most ethical behavior company for the World’s Most Ethical Award (WME) in 2014. According to Ethisphere (2014), WME honorees not only promote ethical business standards and practices internally, they exceed legal compliance minimums and shape future industry standards by introducing best practices today. This means that Google has set the standards of ethical behavior for any corporation to follow with. One the example that could be use from Google to explain this governance factor is the Google’s Core Values. It is the beliefs and values that an organization holds constantly in doing their business. One of the core values is the Do the right thing: Don’t Be Evil. This is where Google would conduct their business in the right manner with integrity and honesty. They would actually make profits by doing good

You May Also Find These Documents Helpful

  • Satisfactory Essays

    As described in the book, corporate social responsibility (CSR) is one of the very important essences of ethics. Corporates should perform and run in a way that improves society and its occupants and be held responsible for any of its activities that affects people, their community and their environment. It is organization’s moral responsibility to form a commitment to give back to the society and the stakeholders of the organization since they are fundamental reason company is running by and running for. Any commercial organization makes profit out of the customers, community. Hence, it is their prime responsibility to do well and give back to the community in…

    • 593 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    In global markets, modern corporates have significant power to exercise a positive influence in the countries, where they buy goods and services from global suppliers in bulk. Recognising this influence is the first step to understand the contribution of the modern corporates in developing countries’ economies and in turn their self-benefit. As being giant firms at one end of the buying chain with the cost reduction advantage, they shouldn 't be reluctant of getting involved and operate with the suppliers to improve working conditions and comply with the ethical trading regulations. Business Corporations should also think and take responsibility for the environment around them. Taking this responsibility is the first step to recognize Corporate Social Responsibility. Corporate Social responsibility is when a business monitors and ensures its active compliance with the spirit of the law and ethical standards. It is a process with the aim to embrace responsibility for the company 's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. The concept of CSR is well explained by Gordan Brown, Chancellor of Exchequer, that in this era Corporate Social Responsibility goes far beyond the old trend of the past (donating money to a good cause at the end of the year) And is now an all year round responsibility the companies accept for the environment around them. To provide best working practices, the engagement in local communities and for their recognition that brand name does not only depend on quality, price and uniqueness but how they interact with companies’ workforce, community and the environment.…

    • 2128 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Google is one of the largest companies in the world. They offer a variety of services that millions around the world use daily. A majority of their services are Internet based which include Google Search, Google Maps, Gmail, and cloud storage, Drive. Most of their services are available for free use. One of their main sources of revenue is through advertisements. Companies pay to have their ad displayed atop searches and in mobile aps. They also have a growing Internet and TV service, Google Fiber, which they are rolling out to select cities. They have begun offering Google fiber here in Provo and have created hundreds of jobs locally. It has always been my dream to, some day, be fortunate enough to work for Google. I am very intrigued by the working atmosphere and the focus they company places on innovation and technology.…

    • 2019 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    “Economic, social, ethical and environmental responsibilities, some of which require compliance with the law others requiring discretionary action to ensure that the company does not knowingly operate to the detriment of society” – McIntosh et al, 1998, Pg. 284…

    • 2849 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    There is more than one definition for corporate social responsibility. One way in which it can be defined is the obligation of organization management to make decisions and take actions that will enhance the welfare and interests of society as well as the organization (Daft, 2003). In other words, corporate actions have social implications, and managers have a responsibility to act in ways which benefit society as well as the organization (Body, 2005). The difficulty that most companies of today are facing is that investing money in order to become more socially responsible may benefit one of the company’s…

    • 537 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Google Ethical Issues

    • 852 Words
    • 4 Pages

    Google, like any other successful companies, deals with ethical issues on a day-to-day basis. Google’s corporate mantra simply put - “Don’t be evil” (Google), is what drives their corporate ethics in doing business. Being the data juggernaut that they are, questionable business ethics arise often in relation to privacy.…

    • 852 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Tom's Shoes

    • 1259 Words
    • 6 Pages

    Introduction Corporate social responsibility is a company’s awareness of responsibility towards the community and environment in regards to its operating location. Companies express this social responsibility through their waste and pollution reduction processes, educational and social programs, and earning satisfactory returns on the hired resources. Examples of such CSR implementations include: giving back to the community, helping improve the community, and helping reduce carbon emissions or improving the overall environment through recycling. Numerous industries implement these practices into their business policies; a good illustration of CSR is Tom’s Shoes. Tom’s shoes are a company in which one pair of shoes are donated to needy children…

    • 1259 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Every company’s activities that lead it to success doors is some how beneficial for the society as these activities not only opens the doors of employment in the society as well as provide a technological growth. The term that is normally used for refereeing the responsibilities of a business towards the society is known as Social Responsibility (Steiner & Steiner, 2005). Social responsibility is a tool for companies to build sales, develop the workforce, boost enthusiasm and innovation, enhance trust in an enterprise and increase a company’s reputation and standing. It also helps the company to pursue responsible business practices that makes a company more competitive.…

    • 486 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Corporate social responsibility (CSR) as a topic has received the attention of organisations and managers as a whole. The 1950s marked the start of the modern era of CSR for managers, where Howard R. Bowen (1953) defines social responsibilities in his publication as the businesses’ duty to make decision and follow principles that are acceptable to society. However, Milton Friedman (1970) argued that social responsibilities is for people not businesses, he claims that the only responsibility business managers should have is to use all their resources to maximise profit and increase shareholder’s wealth (Friedman, York Times Magazine, September 13, 1970, pp. 32-34).…

    • 2250 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Groundhog

    • 339 Words
    • 2 Pages

    Corporate social responsibility is defined as the responsibility that businesses have to the societies within which they operate. The European Commission defines CSR as “a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment.” The idea behind corporate social responsibility is that companies have multiple responsibilities to maintain. These responsibilities can be arranged in a pyramid, with basic responsibilities closer to the bottom. As a business meets lower-level responsibilities that obligate it to shareholders and the law, it can move on to the higher level responsibilities that benefit society.…

    • 339 Words
    • 2 Pages
    Good Essays
  • Good Essays

    It was the high relevance of its search results in combination with revolutionary PageRank technology that made Google so popular and changed the way we all use Internet. Good functionality and informal company motto “Don’t be evil” supported with perfect marketing are the reasons why public perception of Google is so good and people tend to forgive Google its defects. Such strong position is unusual and should make us even more aware and alarmed of Google’s unethical methods of doing business.…

    • 1230 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Csr and Branding

    • 2234 Words
    • 9 Pages

    Even though CSR activities are increasing among today´s organizations there is still lack of a general universally definition of this concept (Crowther and Capaldi, 2008). But in a broad perspective CSR is understood and described as the way companies integrate social, economic and environmental matters into their internal organization (values, culture, decision making and strategy), which leads to establishment of better society, wealth and better practices within the company (Horrigan, 2010). Considering the breadth of CSR it can subsequently be described in many different names: corporate responsibility, corporate sustainability, corporate accountability, corporate citizenship, sustainable development etc (Benn and Bolton, 2011). In a shorter explanation, CSR can therefore be explained as the relationship between a corporation and its stakeholder (Crowther and Capaldi, 2008).…

    • 2234 Words
    • 9 Pages
    Best Essays
  • Best Essays

    The field of corporate social responsibility (CSR) has now been embraced globally by all the modern entities of the globe. Advocates of the field argue that corporations that are perceived by society as being socially responsible are likely to derive enormous benefits from being so. They argue that most stakeholders whether primary or secondary, internal or external, local or national offer their support of the actions of these socially responsible corporations.…

    • 3996 Words
    • 16 Pages
    Best Essays
  • Good Essays

    google case study

    • 631 Words
    • 3 Pages

    Within its corporate culture, Google always encourages well-built ethics with an eminent founding credo: “Don’t be Evil”. Honesty and integrity in all they do and their business practices are beyond criticism. They have a motto of making money by doing good things.…

    • 631 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Corporate Social Responsibilities • Google has been committed to philanthropy and addressing global challenges since its beginning. Areas addressed include: – Climate change – Education and – Poverty relief • Google hopes to raise awareness of the importance of corporate philanthropy, while also encouraging societal participation in the development of social responsibility (Google, 2013). • According to Leonard & McAdam (2003), “CSR and quality are strongly linked through such principles as ethics and respect for people” (p.25) • Google is generally recognized as the best company to work for in the world.…

    • 1356 Words
    • 8 Pages
    Better Essays