Fruit Juice Industry

This article is about the beverage. For other uses, see Juice (disambiguation).A glass of orange juice.Juice is a liquid that is naturally contained in fruit and vegetables. It can also refer to liquids that are flavored with these or other biological food sources such as meat and seafood. It is commonly consumed as a beverage or used as an ingredient or flavoring in foods.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example, orange juice is the liquid extract of the fruit of the orange tree, and tomato juice is the liquid that results from pressing the fruit of the tomato plant. Juice may be prepared in the home from fresh fruit and vegetables using a variety of hand or electric juicers. Juice is one of the most popular drinks to go with breakfast in the morning.Many commercial juices are filtered to remove fiber or pulp, but high-pulp fresh orange juice is a popular beverage.Common methods for preservation and processing of fruit juices include canning, pasteurization, concentrating,[1] freezing, evaporationand spray drying.Indian Fruit Juice MarketIndian fruit juice market is an unorganized and newly developing market. Only recently this sector is getting more organized and attracting more players in the market. Though the unorganized corner shop vendors dominate this market, Indian consumers are moving towards branded fruit juice because of their improvement in health consciousness. Market Segmentation:There has been no general acceptance of the product forms in the fruit beverage market. The consumer is basically concerned if it is a fruit juice or synthetically constituted product. Product segmentation, therefore, should be clearly delimited. * Under the fruit drinks the first segmentation is between real fruit drinks and synthetic drinks. * The real fruit drinks are based on natural fruit pulp or juice. * The synthetic drinks are synthetic products with fruit or