Sunshine Fruit Juices is a company
- Supplies to large supermarket chains
- Increase in industrial disputes
- Customer complaints
- Change in leadership style
- Change in job design - Training and development
- Similar business targeting same market
Product life cycle
The product life cycle involves the product of a business advancing through four different stages: introduction, growth, maturity and decline. Any product regardless what it is will eventually decline and die out. It may be due to societies change of perception, level of demand or because it is not contemporary enough.
The product Sunshine Fruit Juices is selling is juice. Sunshine Fruit Juices is currently in its maturity stage. The business is beginning to downfall due to customer complaints and the increase in industrial disputes. However, Sunshine Fruit Juices has the opportunity to get back on track. They can change their leadership style, change the job design, implement training and development and introduce rewards for employees such as monetary and non-monetary, and performance pay. In doing this they are guaranteed to increase profits and decrease complaints and disputes.
The process of market research is systematically collecting, recording and analysing information associated with a marketing problem. Following this process gives an insight into the customers mind so that it can be understood what they want.
Sunshine Fruit Juices views the opinions of their