Sunshine fruit juices business report

Sunshine Fruit Juices employs 100 people in its Queensland factory and supplies juice to large supermarket chains in Asia and North America. Customers have recently complained that the product has been damaged and bottles have been wrongly labelled. An increase in industrial disputes has also occurred due to a number of recent workplace accidents and demands from employees for higher wages.

Sunshine Fruit Juices is a company

SWOT Analysis

STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
- Supplies to large supermarket chains
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- Increase in industrial disputes
- Customer complaints
- Change in leadership style
- Change in job design - Training and development
- Rewards
- Similar business targeting same market

Product life cycle

The product life cycle involves the product of a business advancing through four different stages: introduction, growth, maturity and decline. Any product regardless what it is will eventually decline and die out. It may be due to societies change of perception, level of demand or because it is not contemporary enough.

The product Sunshine Fruit Juices is selling is juice. Sunshine Fruit Juices is currently in its maturity stage. The business is beginning to downfall due to customer complaints and the increase in industrial disputes. However, Sunshine Fruit Juices has the opportunity to get back on track. They can change their leadership style, change the job design, implement training and development and introduce rewards for employees such as monetary and non-monetary, and performance pay. In doing this they are guaranteed to increase profits and decrease complaints and disputes.

Market research

The process of market research is systematically collecting, recording and analysing information associated with a marketing problem. Following this process gives an insight into the customers mind so that it can be understood what they want.
Sunshine Fruit Juices views the opinions of their