Financial Analysis Tools

Topics: Customer service, Marketing, Revenue Pages: 9 (2151 words) Published: June 20, 2013
THE BUSINESS PLAN
BUSINESS DISCRIPTION
Company name:
The legal name of the company is MWANANCHI MINI SUPERMARKET
FOUNDER
GROUP SEVEN
Address:
P.O. BOX 2798
Arusha
Telephone:
+255 712 920 857
Fax:
+255 27 2549421
Legal form of business:
Based upon competent accounting, legal and tax advice Mwananchi Supermarket was established as Sole Proprietorship with group seven. This business structure will afford Mwananchi mini Supermarket opportunities for having complete control and decision-making power over the business while protecting its equity and loan. Ownership

SOLE PROPRIETORS
Significant asset
WORKING CAPITAL

Mission statement
Mwananchi Mini Supermarket’s mission is to offer top quality product that cost less and are readily available. Our first responsibility is to the customers who use our products and services and second responsibility is to our employees and community. EXECUTIVE SUMMARY:

Business Concept:
The purpose of this business plan is to raise Tsh30,000,000 for the expansion of Mwananchi Mini-Supermarket while showcasing the financials and operations of the past three years and expected financials and operations over the next coming years. Mwananchi Supermarket is a mini-supermarket based company that provides a wide selection and variety of products from small domestic (local) industries and imported products from different parts of the world. Mwananchi Supermarket will generate substantial gross margins that will allow the business to generate profitable revenue throughout the course of the calendar year. MARKET ANALYSIS

Market Competition:
Mwananchi Mini-Supermarket is located in Sakina, Arusha Municipal (along Nairobi Road) a community of approximately 350,000people. It was established three years ago (that is, 2010). There are approximately 40mini-supermarkets around the area (Sakina). Competition in mini-supermarkets based consumer market is substantial. This is primarily due to the fact that there has become an extremely high demand among consumers for unique satisfactions that focus on best services, quality products at affordable prices. However, Management feels that the business will be in an excellent position to expand on this broad market by developing more unique features by using modern equipments and facilities to satisfy consumer’s wants and needs. The primary expenses here are for advertising and promotion. Access to the Internet for improvement and also conducting research to find out how many supermarkets are selling the same type of goods in the area and how many possible customers passed the door of the premises. Mwananchi Mini-Supermarket has done the following to market the company: * Get hold of list of customers and contacts in order to provide information about new products/arrivals (how to reach them). * Advertise availability in the community and other citizen centers. Place ads in the area, newspapers and shopping guides. * Ask business friends and relatives to spread the word, and offer satisfied customers a bonus if they refer new clients to you. * Web Site: Mwananchi Mini-supermarket has developed a basic Web site that lists information about our available products and prices, special discounts and packages, or, contact information Geographic—our primary source of customer based from the local and surrounding areas but now people from different parts visit the supermarket daily. Population—the total population of our targeted customer base is 500,000 people. The number of 20-to-24-year-olds is100,000; the number of people25-34 was 100,000; those aged 35-44 total150,000; and those in the 45-54 age bracket total100,000. This leaves a total of 5,000 people over the age of 55. Sales—a statistic taken in 2010 determined the number of vehicles per occupied housing unit in Alpena County. That year, 704 households (5.3%) had no means of motorized transportation, 4,787owned one vehicle, and 7,751 owned two vehicles or more. In order for Budget...
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