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Stakeholder Theory

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Stakeholder Theory
(ASSIGNMENT TEMPLATE – ENGLISH VERSION)

STAKEHOLDERS

(COVER PAGE)

OUMM 3203

Tables Of Contents
Part A: Introduction – Organisation background
Part B: Market Stakeholders for BIFF Sdn Bhd
1. Supplier
2. Customer
3. Employer
Part C: Non Market Stakeholders for BIFF Sdn Bhd
1. Local Community
2. Media
3. Government

Part D: Suggestion on how to develop and maintain the relationship with identified stakeholders 1. Have a direct dialog
2. Provide variety of monitoring method
3. Organise activity to develop interest of stakeholder
Part E: Conclusion
References

2

OUMM 3203

INTRODUCTION
Berkat Ilham Frozen Food Sdn Bhd is a frozen food supplier. This company was founded on 26th December 2000 and began commercial operation in 2002. It was located at Bandar Baru Senawang, Negeri Sembilan. It now has 100 staff including
General Manager, Human Resource Manager, Quality & Safety Manager, Sales
Manager, Finance Manager, Production Manager and Logistic Coordinator. The products offered are of various type of local food and western food that has been upgrade as a frozen food to fulfil the customers need. This business was inspired by former curry puffs maker that doing business in small scale, after getting guidance from
FAMA on frozen food processing and technical advice in this process, it has been commercialise to support food market business. This product has been supply to all 711, Hypermarket, Mini Market and also to the cafeteria around Negeri Sembilan. Now this company are planning to expand their business worldwide through Small Medium
Enterprise under guidance of government.

Our Mission


To become the pioneer in the food and beverage industry through our high quality food and beverage variety as well as superior customer service.



To select, retain and educate a highly skilled, motivated and responsive staff for the growth of the organization and the nation.



To meet all challenges with

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