Publix Supermarkets Case Study

Topics: Supermarket, Kroger, Customer Pages: 3 (1003 words) Published: April 20, 2012
What factors are currently involved in successfully competing in the supermarket industry and how will these factors change in the next 10 years?

The factors that are currently involved in successfully competing in the supermarket industry are the same factors that have led to the success of Publix supermarkets. These factors include delivering superior customer value, caring for people, and delivering quality products and service. Publix has gone a step further and developed four success drivers for the company; knowing the business, knowing the product, knowing the customer, and continuously training people. Due to the fact that customers are more knowledgeable and demanding than ever before, change is constant throughout the supermarket industry. As a result, to remain competitive for the next 10 years and beyond, knowing what customers need and being able to meet those needs is be critical. For example, as the population becomes more diverse, there will be a greater demand for various ethnic food products. Similarly, as health and nutrition become more of a national focus, there will be a greater demand for high quality foods that are rich in nutrition, as well as organic products, etc. In addition, technology such as self checkout stations in supermarkets and online shopping capability will continue to change the landscape of the supermarket industry.

What are the values of Publix’s organizational culture; employees; customers; shareholders; suppliers; and competitors? Which ones do you consider to be value adders and which do you see as value destroyers as Publix attempts to become the premier quality food retailer in America?

Publix has a corporate culture founded on the philosophy of deeply caring for people. Publix employees understand that they are not only in the grocery business, but also in the people business. As a result, taking care of associates, customers, suppliers, and others in the community is a priority. The...
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