MKT - 421
September 30, 2014
Week 1 - Favorite Brand Paper - Individual Assignment
Supermarket brands provide people with a wide variety of options for meeting their shopping needs, with not only the specific types of products and goods offered, but by the unique level of quality and service to which those goods and services reach the minds of consumers. Over the years, these supermarket brands have maintained a firm and loyal customer base while consistently acquiring new ones, using various marketing tools; such as the four P’s of marketing. Offering benefits like, everyday low prices, loyalty rewards, and store credit cards demonstrate examples of how supermarket brands implement various marketing tools. Delight and devotion for a particular brand are one of the many things manufactures strive for and businesses value; combing that with reasonable prices and other incentives creates an environment for loyal customers develop.
Identify brand and explain why passionate about it
In 1957, Dillon Co. purchased King Soopers Inc. from founder Lloyd J. King, who had started King Soopers Inc. in 1947, and by 1983, Dillon Co. merged with Kroger Co.; which now rakes in over $1.8 billion annually (The Kroger Company, 2014). King Soopers Inc. (KSI) is a supermarket brand to which passion and loyalty reside. Three things come to mind why passion and loyalty remain with King Soopers Inc., quality, convenience of location, and reasonably low prices.
The first topic on quality is very important; (KSI) has always maintained a very high standard in regards to quality; from the freshness’s of their fruits and vegetable department, to quality standards in which those products and others are presented. Second, the convenience of locations is great; within a 3-5miles radius, there are at least 3-4 locations, and within a 10-12 mile radius, there are at least another 4-5 locations. Now, this third reason is the
References: Albertsons LLC. (2006-2014). Albertsons - Traditions & History. Retrieved from Albertsons - You 're in for something fresh: http://www.albertsons.com/our-company/traditions-history/ Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill Irwin. Safeway. (2014). Safeway - Our Story. Retrieved from Safeway - Ingredients for life: http://www.safeway.com/ShopStores/Our-Story.page The Kroger Company. (2014). The Kroger Co. - History of Kroger. Retrieved from Kroger: http://www.thekrogerco.com/about-kroger/history-of-kroger