(type in trading name)
(type in address)
-YOUR BUSINESSS LOGO -
By (name of author)
Purpose of the business plan
Explain why you are writing the plan: is it to secure finance? a management tool? or an operational guide for the business?
If the plan is intended to support an application for finance, state the name of the bank or other financier to whom the application is being made, the amount of finance being applied for, the term of the loan and the security you’ll be providing the bank. State what the loan will be used for and how it will be repaid: eg from additional revenue generated as a result of borrowing the money.
Also remember to date the plan and note the author.
Although it appears at the beginning of the plan, the summary is usually written last.
It provides a broad overview of your business and what distinguishes your products or services from your competitors. It may include a statement about your business values and ethics along with your key objectives and any critical factors to the success of your business venture.
Try to keep the summary to around a page and a half, and include a brief overview of the following:
• the business and its proprietors;
• the products and services on offer, the benefits they provide, and who will buy them; • the business’s overall objectives and competitive advantage; • the marketing strategy;
• the operational performance (if already operating) stating sales, profits and markets; and • key figures from the financial forecasts.
Description of business activity
Owner or owners’ profiles
Licences and registrations
Key success factors
Market and situation analysis
Market segmentation and customer analysis
Objectives and goals
Strategies and tactics
Location and premises
Plant and equipment
Number of days stock to be held
Pricing of products/fee structure
Personnel (human resources) strategy
Capital structure: debt equity ratio and working capital
24 Sales, purchases, debtor collections and payments forecasts
25 Cashflow forecasts
Income statement and balance sheet forecasts
A mission statement is aimed at your customers and should sum up in simple terms what you do, how you do it and why.
Business objectives define what the business is aiming to achieve.
Your objectives should be measurable and include a mix of short and long-term goals.
It’s a good idea to include your personal objectives in this section which should underpin your reasons for going into business. This is also where you outline your exit strategy for the business which may include passing the business on to your children, seeking investors or partners or selling the operation to fund your retirement. Consider how your exit strategy fits with your business and personal objectives.
Name, address and contact...
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